How Search Engine Marketing is Changing

There are some prominent market research organizations which research and publish studies looking at search engine optimization (SEO) and search engine marketing (SEM) – namely to quantify potential algorithmic changes over time in these ever-changing facets of web development. SearchMetrics recently released their latest report on changes in over 10,000 keyword ranking pages. There are …

Google Going Mobile

The speed at which things change in the technology sector is truly astounding. Google went from a group of guys to a corporate giant in less than a decade. Their dominance was focused around the web, namely their presence and high volume usage from users on their computers. And just as quickly as Google came …

Using The Right Tools With Google Analytics To Boost Your Marketing Goals

Nowadays, SEO marketers had better have their A Game on regarding Google Analytics and other statistics gathering software. It can be the difference between success and failure. SEO of a site means careful planning and execution. The short and long term benefits of finely tuned SEO means that the money and tie invested should bring …