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Watch out for Negative SEO Tactics

Negative SEO includes off-page activities that lower your competition’s SERPs. It offers a remote threat that’s daunting when you consider how easy it is for your competition to ruin your rankings. However, it’s important to understand that this isn’t always the reason your SERPs drop. Negative SEO Attacks From off Page This type of attack …

7 Important Changes Social Media Marketing to Expect in 2018

We don’t spend much time pondering how our lives change in a single year. Instead, we simply think that things will stay pretty close to the same, except for the personal plans we make. Things like technology often get overlooked even though social media are continually updating. These changes are small, but they’re also quite …

How to leverage PPC advertising and SEO

Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …

Making The Most Of Today’s Local SEO

Local SEO is a totally stand-alone form of SEO all unto itself. Not taking advantage of the tools and techniques afforded by today’s local SEO procedures is like cutting one’s throat. The follow-through regards using tried and true techniques and new and innovative ones. Don’t underestimate any of them and be prepared for the learning …