Search engine optimization is a constantly changing endeavor. One of the growing points of emphasis in search algorithms is the weight placed on reviews, especially for websites for small businesses. Search engines have realized that reviews are often a strong signal for the reputation that a business has and in turn, how a searcher may …
Search Engine Optimization vs. Pay-Per-Click Advertising
Many webmasters struggle with how to grow their traffic- whether they should focus on optimizing natural methods such as search engine optimization (SEO) or opt for white hat paid methods such as buying pay-per-click (PPC) advertising through a program like Google’s Adwords. It can be a tricky question indeed. What it really comes down to …
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How Search Engine Marketing is Changing
There are some prominent market research organizations which research and publish studies looking at search engine optimization (SEO) and search engine marketing (SEM) – namely to quantify potential algorithmic changes over time in these ever-changing facets of web development. SearchMetrics recently released their latest report on changes in over 10,000 keyword ranking pages. There are …
How the Google Update Will Affect Your Business
As everyone knows, Google never stops changing. Google on one day will likely never be the same again. So it should come as no surprise to you that a recent update may have far-reaching impact for your websites and the traffic you get from the search giant. The latest update, focus on local searches and …
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Google Confirms Suspected Algorithm Changes
In the last month, many webmasters noticed drastic movements up and down for their websites. Given the large changes and how many websites were being affected, rumors began to spread that the search giant had made changes to its algorithms which led to the change in SERPs and threw off SEO campaigns. Google has now …
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Knowing What Really Is Needed To Be Mobile Friendly
Mobile is the fastest growing section of the internet because of the spread of mobile devices worldwide. More people are dumping laptops and desktops in favor of mobile devices and this change is affecting the way sear engines and results are operated and performed. It just isn’t enough to make your site look good on …
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Google Going Mobile
The speed at which things change in the technology sector is truly astounding. Google went from a group of guys to a corporate giant in less than a decade. Their dominance was focused around the web, namely their presence and high volume usage from users on their computers. And just as quickly as Google came …
Using The Right Tools With Google Analytics To Boost Your Marketing Goals
Nowadays, SEO marketers had better have their A Game on regarding Google Analytics and other statistics gathering software. It can be the difference between success and failure. SEO of a site means careful planning and execution. The short and long term benefits of finely tuned SEO means that the money and tie invested should bring …
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So What’s All This Talk About Negative SEO?
As if the web wasn’t a mess enough, website owners have to deal with a thing like Negative SEO. Negative SEO is basically an underhanded tactic by competitive and/or vindictive webmasters who target your site using what is referred to as Black Hat techniques to damage your website’s rankings in the search engines. This is …
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