Understanding the Difference Between AdWords and AdWords Express

Today you’ll find a world full of options available for your internet marketing. You can’t even turn to Google for a “simple” solution anymore. Now even they are offering you an option – AdWords vs. AdWords Express. The choice isn’t as convoluted as you might think, once you have a firm understanding of both of …

How to leverage PPC advertising and SEO

Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …

SEO vs. PPC Marketing

SEO vs. PPC Marketing

Search engine optimization (SEO) and PPC (pay-per-click) marketing are both very popular amongst webmasters looking to promote their websites. Both have ups and downs as you can imagine. So which is best and what should you go for? While the answer depends on your goals, for most people a combination of both will likely produce …

Search Engine Optimization vs. Pay-Per-Click Advertising

Many webmasters struggle with how to grow their traffic- whether they should focus on optimizing natural methods such as search engine optimization (SEO) or opt for white hat paid methods such as buying pay-per-click (PPC) advertising through a program like Google’s Adwords. It can be a tricky question indeed. What it really comes down to …