Today you’ll find a world full of options available for your internet marketing. You can’t even turn to Google for a “simple” solution anymore. Now even they are offering you an option – AdWords vs. AdWords Express. The choice isn’t as convoluted as you might think, once you have a firm understanding of both of your options.
Introducing Google AdWords
Google’s online advertising platform, AdWords, help you get your business’ advertising online and in front of your customers on Google. With it your business can reach out to either a large audience or a very specific audience and share your message. You don’t have to make a minimum spending commitment. Instead, you’re in complete control of your own budget. It is important for you to take the time to make the effort required to set up a complete account. You’re rewarded for this by seeing better numbers across the board. However, there are a lot of small things you’ll need to do here that you won’t do with AdWords Express.
Introducing Google AdWords Express
AdWords Express is your other online marketing option with Google. Here you can quickly and easily get your account set up and your marketing campaigns running so your business is discovered on Google. Typically, smaller companies use this platform because they don’t have the resources or knowledge to properly run Google AdWords campaigns. Here Google essentially has control over your account so you only have to concern yourself with your budget. This is ideal for companies that can’t afford to hire a digital marketing agency and need to get their online marketing campaigns moving quickly. After all, it can take you years to actually understand and master AdWords, which can be quite costly. So, while this is an easier option it’s important to understand that you don’t have much control over your account and this can lead to less appealing results than you were actually hoping for.
Deciding Which of These is Right for Your Business
Most of the small businesses that are trying to successfully market themselves online today will benefit the most from using AdWords Express because of its simplicity. However, if you want to maximize your revenue and ROAS (Return on Advertising Spending) this isn’t your best option. Of course, these are things you can worry about later, allowing you to use this option for as long as you have to. You don’t want to stay on this platform permanently though. Doing so will limit the ways you can target your audience. As such, you’ll miss out on other ad formats that could greatly benefit your business.
Sometimes it’s challenging to know what’s right for your business even though you now have a better understanding of these two programs and what they can do for you. After all, this isn’t your niche which is why you should turn to ISEOU for some help. With over 20 years of experience in this niche, they can guide you down the right path to the marketing that will work best for you.