As a law firm, you should never see PPC marketing and lawyer SEO as an either-or option. Putting together a good campaign on both fronts isn’t expensive – only about $2,500 – $20,000 per month depending on your location, practice area, and results desired. When you take a moment to look at everything that’s involved, …
Today you’ll find a world full of options available for your internet marketing. You can’t even turn to Google for a “simple” solution anymore. Now even they are offering you an option – AdWords vs. AdWords Express. The choice isn’t as convoluted as you might think, once you have a firm understanding of both of …
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Google did not become the multinational success it did without a superb product. Its search engine is a free service to customers, but the complementary Adwords and Adsense programs are really the profit drivers that made Google what it is today. And the reason for that success is because Adwords has historically and continues to …
Many webmasters struggle with how to grow their traffic- whether they should focus on optimizing natural methods such as search engine optimization (SEO) or opt for white hat paid methods such as buying pay-per-click (PPC) advertising through a program like Google’s Adwords. It can be a tricky question indeed. What it really comes down to …
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