Websites vs. Google my Business: Who Consumers Trust More

There’s new research that suggests that when it comes to consumer trust local business websites hold more weight than Google my Business listings. This was acknowledged when Bright Local created a comparison report in which they looked at the way consumers were using Google my Business listings, local business websites, and business directories when they …

Defining NAP And Its Importance For SEO And Local Search

There are many acronyms used in the field of digital marketing with NAP (Name, Address, Phone number) being one of them. This is a simple way of referencing your business’ name and contact information as it appears on any website referencing you. It’s important that you don’t overlook this part of your SEO if you’re …

All About Local SEO

Introduction Local search engine optimization pertains to optimizing a website for local search engine results. This can include terms such as schools near (City, State) or shopping centers located by (landmark in City, State). In this article, we will talk about why local SEO is so important, and offer advice about who will benefit from …

What you Should Know About Launching Your SEO Strategy

Most SEO strategies sound like mythical solutions, especially when being touted by self-proclaimed gurus. You’re not alone in thinking these solutions sound “too good to be true,” because they usually are. This is why there are so many horror stories about people spending lots of money and getting nothing in return. Before you find yourself …