Understanding the Difference Between AdWords and AdWords Express

Today you’ll find a world full of options available for your internet marketing. You can’t even turn to Google for a “simple” solution anymore. Now even they are offering you an option – AdWords vs. AdWords Express. The choice isn’t as convoluted as you might think, once you have a firm understanding of both of …

How to leverage PPC advertising and SEO

Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …

How to Troubleshoot Your Directionless or Ineffective SEO Strategy?

Despite your diligent and relentless efforts in devising an effective SEO strategy, you’re simply clueless about your approach backfiring. You agonize over your site’s poor SERP ranking and helplessly watch your competitors’ portals routinely climb the ranking ladder. Don’t you think it’s high time you did some serious introspection as to why you routinely come …