Understanding the Difference Between AdWords and AdWords Express

Today you’ll find a world full of options available for your internet marketing. You can’t even turn to Google for a “simple” solution anymore. Now even they are offering you an option – AdWords vs. AdWords Express. The choice isn’t as convoluted as you might think, once you have a firm understanding of both of …

How to leverage PPC advertising and SEO

Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …

How to make the most of social media in 2018?

The ways and means that users resort to for interacting on automated social media keep changing from year to year in tandem with technological advancements. The changing trends and patterns related to how users share, exchange, and interface on Facebook, LinkedIn, and Twitter also mirror their preferences. People now have a much better of what …