There has been a lot of discussion in recent times, about the creation and use of H1 tags in website development. Several SEO experts adhere to the idea that although the H1 header tags mattered in the early 2000s, Google has made certain newer recommendations about how to use the H1 header tags. It is …
There’s no doubt about it, local SEO is a challenge to all small business owners. This is because there are so many questions surrounding the topic: What is it? Why is it necessary? What should we do with it? How do we create it? Who Local Content is For It’s been said that local SEO …
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Many times, people ask the question “How does SEO work?” It might be a good idea to expand this question further and ask, “Why do you need SEO?” What is the significance of SEO for a website? Why must you optimize a site for the different search engines? You need to remember that the basic …
Presence in the digital marketplace has never been so crucial today. A significant population does research before purchasing a product online. Hence, you must meet their expectations. Having a website requires visibility, and for that, you have to optimize it for the search engines. Additionally, if you wish to connect better with your customers, you …
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Due to the quick growth of digital marketing, we are also experiencing a rise in ad frauds and click frauds. However, are you aware of the volume of click fraud out there? How much is it costing you? Here, we will take a look at the click fraud statistics in the last few years. We …
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Customer reviews of a website are not just for showing off. They can be utilized for improving your SEO. Customer reviews are responsible for building trust in your brand. It is an opportunity for the people that are familiar with your brand to share their knowledge about the products. They can narrate what they love …
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It is a fact that Google crawls through your website by using your internal links. When a certain page or post has several internal links, you can rest assured that Google will visit the page a lot more often than other posts or pages having a smaller number of internal links pointing to them. The …
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Businesses have now become well-aware of the importance of the internet and SEO. To grow your business, you need a strong online presence today. Each of them is trying almost everything they can to rank at the top for important keywords related to their products or services. You might be frustrated to see your competitors …
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While speaking to advertisers who debate about exploring paid searches, a common hesitation that crops up with click fraud. Though sounding like paranoia, it is a valid concern of many PPC practitioners. However, the fearlessness of click fraud should not be a reason to avoid PPC. You are protected if you remain cognizant of the …
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You need to take efforts for achieving organic search visibility, ranking, and web traffic. This can be attained by the consistent creation of optimized website content. Website content and SEO have a bond between them that can catapult a site to the top of SERPs. This is possible only when the content is top quality …
