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Google is Using Bert to Improve Search Results

Google recently announced that they’ll soon be introducing one of the biggest Google search updates they’ve introduced in recent years. This update to their search algorithm will be based on new neutral networking techniques they’ve developed. These techniques have enabled them to have a better understanding of people’s intentions when they type a query into …

Google Fred Update

Google's Fred Update

Google has become infamous for having these named updates which push out and often cause major changes in rankings, many times sending webmasters and search engine optimization (SEO) service providers into a frenzy. The latest update, titled Fred, is no different from the historic trend when it comes to these updates. Google, per usual, has …

Tracking Google Algorithm Updates for Making SEO Strategy Effective

Tracking Google Algorithm Updates for Making SEO Strategy Effective

Google, the world’s most popular search engines release nothing less than 500-600 algorithmic updates every year. However, it is not possible to keep track of all Google algorithm updates but neither is it necessary. You need to be in the know only about the ones that matter and thereafter use these to maximize your SEO …