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Google is Using Bert to Improve Search Results

Google is Using Bert to Improve Search ResultsGoogle recently announced that they’ll soon be introducing one of the biggest Google search updates they’ve introduced in recent years. This update to their search algorithm will be based on new neutral networking techniques they’ve developed. These techniques have enabled them to have a better understanding of people’s intentions when they type a query into this search engine. The reason for this change in algorithms is that Google truly believes that they’re now able to offer more relevant results for one in every 10 searches that is conducted in American English. (They’re still working on supporting other languages and locales – something they plan to rollout later). As you’re reading this article, the update has already occurred worldwide regarding their featured snippets.

Why This Google Search Update is so Important

When it comes to Google search updates and algorithm changes, they seem to be quite subtle. However, this one will affect 10% of searches, which is why many professionals believe that this is going to be a big deal. In fact, there are many who are quite concerned about it being rolled out. Nevertheless, Google remains confident that this will work best for anyone who’s entering a long, conversational type query into their search engine – the way that Google prefers that its users conduct searches now since the search engine finds it easier to interpret a full sentence vs. a sequence of words.

The Technology Behind the Update

The technology that’ll power Google’s new neutral network is what’s known as “Bidirectional Encoder Representations from Transformers” (BERT). This is something that Google first started mentioning in 2018. Since then they’ve open-sourced the code that’s necessary to implement it and create pre-trained models for it.

When it comes to machine learning, transformers are one of the most recent developments. They’re known to work especially well for data whose elemental sequence is important. This is why they’re so useful when it comes to working with natural language such as that which is found in search queries.

Google will also be using its Tensor Processing Unit (TPU) for the first time here. It’ll help serve up the search results you’ll see.

With a combination of BERT and TPU in place Google should be better equipped to understand precisely what you’re searching for so it can provide you with more relevant results and snippets.


As if you didn’t already have enough to worry about as you run your business daily now you must concern yourself with a Google search update. Relax, that’s what the search engine professionals are here for. It’s their job to worry about these updates and prepare your website for any impending changes while you remain focused on your business. Of course, you want to make sure that you place your website in very capable hands so that nothing goes awry during these times. This is why we strongly encourage you to reach out to the ISEOU Company and have them prepare your website for these impending changes before they occur. Once they’re in place, they can also help you remain up-to-date and well-prepared for anything else that may come your way in the future so make sure you contact them today.

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