Almost since its inception, Google – the world’s most extensively used search engine – used its flagship SEO algorithm for returning organic search results precisely and with convenience. Google made the most of its PageRank algorithm that meticulously trudged through infinite data for indexing pages with brilliance. PageRank was an effective algorithmic tool for gauging the potential of links (for connecting to a site or webpage) and reviewing their quantity as well. Everything seemed hunky dory for some years as webmasters, web designers, and website owners knew exactly the sort of SEO strategy to adopt since search (engine) results were more or less predictable. One had to create content orientated around the product or service, insert relevant keywords, and periodically update/refresh content in order to improve the site’s ranking on SERPs.
Nevertheless, the world of organic SEO rankings witnessed an upheaval as Google slowly transformed into a search engine behemoth. Everybody from individuals to commercial institutions began to comprehend the potential of scaling to the top of SERP (search engine ranking page) and staying put. Owing to the machinations of some unprincipled web developers and designers, the changes did not augur well for those who were scrupulous in their approach. These unethical characters were quick to pick up Google’s algorithms’ site ranking criteria and didn’t waste time in stationing vast content and link repositories in order to dethrone URL links that truly deserved to wrest the coveted top spot on SERPs.
Consequently, Google was compelled to reclaim its lost glory by restoring status quo ante via the introduction of some innovative SEO algorithm updates including Hummingbird, Penguin, and Panda. Authentic players who went by the rule-book were optimistic that Google would be able to stem further rot by separating the chaff from the gain or eliminating the scammers and spammer courtesy these recent algorithmic updates. Now, what are basic components or aspects that influence Google’s SERPs drives? What you need to keep in mind is that among all the variables that impinge on SERP ranking, the trust factor is the most crucial.
How to be in the limelight in 2017 with respect to SEO ranking
Needless to say, a trust will continue to be the most important factor in 2017 when it comes to SEO. Besides the fiduciary factor, there’ll be countless other factors that’ll have a bearing on your ranking in Google’s SERPs. However, it won’t be possible for you to focus on all the determinants but then you don’t need to either. Just abide by the below-mentioned tricks or tips to stay in the good books of Google.
- Indexing Age: Google will favor your site if it has age on its side, indexed age to be precise. This is one factor that you can’t control and so if your portal is just two years old, you’ll need to exercise patience in order for the search engine to view it positively.
- Authority of the links: Healthy links to your website is an indicator of authority. Hence, with quality links pointing towards your site having quality content on them contributes highly in creating a healthy diversity. Both the quality of domain as well as the quality of content on it matters.
- Underlying content: Google pays more importance on underlying content for its algorithms. Thin contents having errors or duplicate contents can really hurt a website. The content not only needs to be detailed but also has to be written in an organized manner. Quality content with a keyword centric approach is always recommended.
- Work to gain the trust of Google: To be successful in SEO you need to make sure you win the trust of Google. It has been the case for years but people tend to overlook the basic principle even today. This is best done by following the algorithm changes and updates prescribed by google.
- Age of the website matters more than its beauty: Irrespective of how a website looks like, it is the age that matters the most. If you have a site that has been online since years and has loads of healthy backlinks, the site is destined to perform a lot better than a site that looks beautiful.
- Keyword centric but never overdone: Although keywords are important, you should focus on creating content that is for the humans and not bots. Overstuffing of keywords can have a drastic impact on the health of your website. Google penalizes websites that are overstuffed with keywords and do not use them in the generic state.
Just as it is with relationships, it is the same with Google, you need to nurture and develop a rapport with the search engine based on trust. So, that Google accords your site a high priority when it goes for an SEO ranking drive, you’ll have to keep track of three factors-the indexed or cataloged age of your site along with its content. The date or day when Google stumbled across your site or domain is defined as indexed age. The 2nd factor that influences trust is the quality of links that connect to your site (this factor also incorporates content quality sourced to links and the diversity of the link sources). Finally, it boils down to the textual content of the site that has to be original, to say the least, should be verbose, engrossing, and keyword-centric.