A bounce is a single-page session when a visitor leaves a page he has visited without doing any further interaction with the website. Bounce rate is defined by Google as the ratio of single-page sessions with all sessions. So, if there are two sessions, one a single-page session and the second is a two-page session, …
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In today’s digital era, a website is a great way to attract customers to your business. If you are keen to promote your dental practice you require more visitors to your website. People search online to know about the best dental providers in their city. They scroll through referral sites, search engine pages, and social …
SEO and search marketing were two synonymous terms used together since the initial launching of search engines way back a couple of decades ago. But things are different nowadays. If you do not take into consideration the search part from the SEO, that internet marketing strategy you are using is likely outdated. It also means …
Search engines are similar to answering machines for the users. Their existence is to discover, understanding, and organize the content on the internet for offering the most relevant search results for user queries. For your content to appear in the search results, it must be visible to the search engines. Arguably how to do this …
The 2020 holidays are over and we are into 2021 and it is time to concentrate on what you can accomplish in terms of SEO this year. With some luck, the impact of the COVID-19 pandemic will gradually lessen as we move ahead into 2021 and things will return to normal as days go by. …
You will find many people around the world that think SEO is a great marketing strategy for all businesses. Practically all businesses across the world can benefit from the optimization of their websites and their other online assets for improving visibility in the eyes of search engines. It is both, important and cost-effective at the …
The holiday season this year is not going to be like any other due to the advent of the COVID-19 pandemic. Therefore, there is a need for small businesses to update their sales and marketing strategies to cater to the new normal. You will need to revise everything from SEO to content marketing for the …
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All business owners are looking for ways to get noticed in the eyes of search engines. At the time of the coronavirus pandemic, it is also necessary to offer your clients updates regarding the situation of your business through the Google My Business listing. Many local SEO tactics can be used to rank well in …
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Geofencing marketing is a kind of location-based marketing in which geographic boundaries are placed around the area of interest. If a mobile device enters this area the geofencing triggers a series of events. The triggers mainly consist of the delivery of some type of ads. It was done by using SMS earlier but the technology …
History has indicated in the past that the events that cause negative impact globally lead to positive changes after the crisis is over. The COVID-19 situation has probably changed everything in your life and you are worried about how your business can survive as you are trying to keep connected with your audience at the …
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