Customers don’t simply buy your products because of their features. You must convince customers to buy your products because these features will benefit them in some way. Unfortunately, this isn’t something that most advertisements hit on so your customers must figure these benefits out for themselves. This means it’ll take you longer to get customers. …
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There are many things that LinkedIn can help your business with including networking and interacting with people who are able to offer you invaluable experiences. What many people don’t realize is that it’s also beneficial for SEO, especially when you’re trying to get higher in Google’s SERPs. In fact, simply having your business listed on …
When it comes to Instagram, many people are at a loss as to how to attract the right followers. SEO here doesn’t have to be difficult though. There are a few simple things you can do to improve your success. Define Your Social Media Objectives Once you know what your goals are, you should think …
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When your business’ website isn’t receiving as much traffic or visibility as you want, it’s time to reevaluate your search engine optimization (SEO). Things like inadequate optimization, poorly written content, broken links, and redirects will lower your ranking. There are several strategies that you can incorporate here to fix these issues. Conduct a Thorough Audit …
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One of the hottest SEO topics today is voice search. In fact, Wordstream predicts that by 2020 50% of all searches in China will be conducted by voice with the rest of the world following soon behind. This is why digital marketers are frantically trying to prepare to learn everything possible about this topic. What …
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When you’re looking for help rising in the SERPs you’ll probably want to hire a SEO company. However, you should know that not all of them are created equal. Some merely exist to make money. Fortunately, there are some ways you can recognize them so you aren’t taken by their schemes. Unscrupulous Companies Want to …
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There’s new research that suggests that when it comes to consumer trust local business websites hold more weight than Google my Business listings. This was acknowledged when Bright Local created a comparison report in which they looked at the way consumers were using Google my Business listings, local business websites, and business directories when they …
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There’s a lot of growing competition online when it comes to attorney SEO (configuring both the on- and off-site elements for your website so it ranks well with search engines like Google). This is especially true when dealing with Google who has 60 – 80% market dominance today. While there are many tactics you can …
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SEO is continually changing today. Google alone has changed its algorithm several times over the years. This means that businesses may find themselves employing old, outdated tricks that are clumsy and counterproductive. This is why you must keep up with things. At the same time, there are some common mistakes that you should recognize so …
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SEO is very important in the business world. If you are not using SEO to its fullest potential, you take the risk of having your competition do better than you, both locally and nationally. In order to under why location is prime in SEO, you must first know what SEO is. SEO stands for search …
