It usually takes around 4 to 6 months before you can hope for your SEO techniques to bear any fruit. This is a long time to wait when you are not sure about the effectiveness of your SEO strategies. If you are looking for quicker results, here are some tips to improve your SEO ranking. You can be proactive with them and ensure that you get results within as little time as 60 days.
1. Audit the existing content: In case you have taken your SEO seriously, you would have already acquired a sizable collection of infographics, blog posts, and videos having info about topics relevant to your clientele. However, having great content alone does not guarantee success. Many companies make the mistake of not using some basic SEO techniques, and it hinders the impact of their website on SEO ranking. There can be several problems with the content, such as a lack of proper keyword optimization, missing meta titles and descriptions, etc. An audit can locate these issues, and you can resolve them later to ensure faster results in website SEO.
2. Improve the performance of your website: After talking about the organization and structure of the site, you need to consider the performance. The responsiveness of your website is significant for search engines. Most of the users visiting the site will not wait for the loading of your web page to complete in case it takes more than 3 seconds. Page loading speed is an essential factor for the SEO ranking of your website. When you are struggling with loading problems, you need to optimize the code of your site.
3. Alter the keyword strategy: In case your business is operational in a sector where there is a lot of competition, using long-tail keywords is your best bet. They are more specific than head and broad keywords. A head term can be “SEO techniques,” while the long tail keywords might be something such as “SEO techniques for small businesses.” As the LSI keywords are specific, they have a smaller search volume. But it also means lesser competition. It also provides a greater opportunity to rank high for 2 or 3 head keywords.
4. Have inbound links: The condition of your website is one of the significant factors within the ranking algorithm of Google. These backlinks or inbound links tell the search engines that you have authoritative info. But getting people to link with your site is not an easy task. Guest blogging is one of the ways to do it, although it is time-consuming. You need to find websites that have good authority and send the synopsis of the article for free to get a link returning to your website. In case you are looking for something simpler and with quicker results, search for your own business in search engines.
In case you are not satisfied with your SEO ranking at present, it is possible to turn things around by making some minor changes. If these tips are insufficient for your business, and your business lies in Clearwater, FL area, get professional help from I SEO U Company for your website SEO.