Websites vs. Google my Business: Who Consumers Trust More

There’s new research that suggests that when it comes to consumer trust local business websites hold more weight than Google my Business listings. This was acknowledged when Bright Local created a comparison report in which they looked at the way consumers were using Google my Business listings, local business websites, and business directories when they …

Defining NAP And Its Importance For SEO And Local Search

There are many acronyms used in the field of digital marketing with NAP (Name, Address, Phone number) being one of them. This is a simple way of referencing your business’ name and contact information as it appears on any website referencing you. It’s important that you don’t overlook this part of your SEO if you’re …