7 Important Changes Social Media Marketing to Expect in 2018

Social Media Marketing Trends 2018We don’t spend much time pondering how our lives change in a single year. Instead, we simply think that things will stay pretty close to the same, except for the personal plans we make. Things like technology often get overlooked even though social media are continually updating. These changes are small, but they’re also quite frequent even though we don’t notice these changes all the time. Nevertheless, in 2018 there will be many important changes that will be worthy of your attention.

7 Important Changes Social Media Marketing to Expect in 2018

With Social Media Marketing dominating SEO today, Social Media Marketing (SMM) is something you’ll want to pay attention to. In this regard, there are 7 important trends experts predict will show up in 2018. These include:
• Five years ago Google Glass introduced us to augmented reality (AR). While this was a flop, many other companies (including FaceBook) are trying to enter this arena. Additionally, many AR apps and VR headsets have been successful. Coupled with faster Internet speeds this will be the year these things really take off. When this happens people believe that social media will be one of the most popular applications, bringing people from around the globe into closer contact with one another. This new way of interacting with other people will change SMM and SEO too.
• Live streaming is already popular with 80 – 82% preferring this instead of written Social Media Marketing campaigns. This will grow even more in 2018 because people are accustomed to it now.
• Privacy and open source aren’t things that you’d typically associate with social media. Apps have cracked down somewhat in 2017, but in 2018 this will grow.
• Gamification will start effecting SMM because people want to interact with one another, especially through game-like experiences. Many businesses have made a lot of money in this way already but now it’s time to blend these things together more organically.
SEO ad growth is already popular, but now it’s social media’s turn. Until now Social Media Marketing has focused on building a user base. Now that they’ve been established for a while, it’s time for them to focus on building more advertising.
• Over 50 million businesses started using social media in 2017. They’ve found this is really popular but brands really do need to step this up a notch. For this reason, sponsored and branded content will grow more popular than that from independent sources.
• Local and personal experiences are growing more popular, as we’ve seen with the recent growth in local SEO. This is partly due to brand fatigue now that advertising constantly surrounds us everywhere we look. In 2018 the desire for local content will continue to grow as businesses look for new ways to connect with their clients.

Making the Best of These SMM Changes

These Social Media Marketing changes aren’t going to really change SEO as we know it today. However, they’ll make this an interesting year for SMM marketers and businesses alike. So, if you want to stay competitive in this realm and not allow your competition to get ahead of you, it’s important to watch and react to these things. Having a campaign that keeps up with these things really will help you differentiate yourself from the crowd.

While all of this may sound complicated to you, here at ISEOU it’s like second nature to us. Since we’ve been in business for 20 years now, we know and understand your business’ needs. We have experts in almost every niche possible. This ensures that we understand your needs and take care of them well. So, when you’re ready to get serious about SMM, contact us at ISEOU.

Posted in Content Marketing, Google, Local SEO, SEO, SEO Company, SEO Tips, Social Media, Social Media Marketing, Video SEO, Web Marketing | Tagged , , , , , , , | Leave a comment

Quality Content Marketing Is The Real Game

Oh there are numerous ways to get a website popular. You’ll hear gurus on those marketing sites say that their system does this, or their system does that. You’ll see numerous ebooks trying to cover the topic and charge people an arm and a leg who hope that they’ll find some secret magic bullet to get their websites hopping and popping. There’s just no end to this stuff and at the end of the day none of them knows what they’re talking about because they’re trying to rise up the ranks of the search engines with deception. Google knows this and that’s why you’ll hear them bemoaning webmasters about the quality of their content. Webmasters and marketers don’t even want to hear about quality content because it means two things they don’t want to do, pay for it and work for it.

Instead marketers will sit around on their hands while the competition gains the high ground against them by investing the time and money and effort to produce and present and manage quality content.

Bad content hurts everyone and tere are billion of rotten websites sitting at the bottom of the search engine pages so deep only Indiana Jones could find them.

Why does this happen? Laziness and greed, plain and simple.

Everybody and their brother can put together a website and they’ll load them will all the bells and whistles that they think are going to get the surfers to engage. Instead all they end up with are rotten rankings and low or no sales. It’s time to face the music and realize that if you’re going to play the online marketing game you had better be able to bring your A Game.

Quality content starts with commitment and leadership on your part. It’s your responsibility and no one else’s to acquire or create and manage content as well as you want to market it.

Since copy is the be all and end all of content, you cannot afford to come up short here. This is where webmasters screw up royally. They want the best content but don’t want to pay for it. They go for the cheap and think that will past muster with Google but Google knows whats quality and not. If they burn you on bad content there’s nothing short of a miracle to get you out of trouble. Hire a copywriter that knows online marketing and SEO. You’ll be paying a premium but you’ll be getting results that are alike gold in the bank. The writer should know how to use social media as well and if they don’t your content manager can step in and guide them.

This is where real strategy comes into play. You’re going to have to tailor your content to meet your audience, pull them in and convert them into sales and better yet, retention. This means meeting all the intricate parameters that SEO calls for. Social media, mobile, local SEO and more. Your site has to have videos and pics and graphics, one or more blogs and a real effort to celebrate your goods and services, location, and happy customers.

If this all seems a bit overwhelming you’ll be happy to know that there are companies that specialize in this and the one that stands out is I SEO U. They’re experts in everything content related so don’t worry one bit. You’ll be investing in your business’ future and that means your future. Let I SEO U do the heavy work and get an education and equity in your business like never before.

Posted in Content Marketing, Copywriting, Google, Local SEO, Mobile SEO, Online Marketing, SEO, SEO Company, SEO Tips, Social Media, Social Media Marketing, Website | Tagged , , , , , , , , | Leave a comment

How to leverage PPC advertising and SEO

How PPC impacts SEOContextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page.

PPC (pay per click) – a kind of contextual advertising, in which the advertiser pays only the transfer of the user to the site.

A fairly common scheme of settlements with advertisers, is used by large search programs of Yahoo, Google, Bing. The scheme is attractive, because by giving on-line advertising, the advertiser pays only positive traffic, and not just the number of impressions. By analyzing the impact of contextual advertising, you can try to increase the conversion by combining PPC and SEO.

Competent work on combining the principles of PPC and SEO can significantly increase the useful return on contextual advertising. What tasks can be solved more effectively using contextual advertising?

Checking Design Effectiveness

By posting on-line ads that send users to pages with different designs, after a while you can draw conclusions about which design is most attractive and gives an impulse to the client, prompting for further active action. Analysis of user behavior on pages with the same content, but differently designed, will identify blunders and make the design of the Landing page as correct as possible. By the same principle, you can test all the components of the site, not only the background and other design elements. Customizing product filters in the best way is also possible when combining the process with PPC. Customize the two filters in different ways (1 for the price, 2 for the popularity), and use paid traffic to track which is the most effective and gives the highest conversion. Identify the most popular visual content that is most attractive to the audience using the A/B test in AdWords. There is an opportunity to understand which picture attracts attention and creates a positive mood, which influences the further actions on the site.

Developing a new market and expanding the target audience Setting up paid traffic to a new audience (or undeveloped regions) in a short period of time will answer whether it is expedient to start expanding business in this direction. At the same time, the accuracy of the research will be quite high, since the specialist can place advertising clearly within the specified limits, and with social advertising the process is much simplified. Based on the results of the analysis of the results of the targeted campaigns, it is possible to obtain a portrait of the audience, an understanding of interests and needs. Having such information to optimize the content to meet the new needs will be much easier.

Protection of the brand

There is a problem of reducing the efficiency of one channel as a result of a more intensive use of the other – “cannibalization of traffic”. In fact, with constant work in this direction, brand advertising can increase traffic by 40%. The largest networks provide brand advertising to improve and strengthen their own positions. Creating a positive reputation, neutralizing the consequences of information wars or negative news associated with business, is also possible as a result of the symbiosis of SEO and PPC. Placement of contextual advertising for key queries allows you to put forward and highlight the opposite version of the negative event that damages the image.

Benefit from sharing keywords SEO and PPC

The combination of the indicators for AdWords and Search Console allows you to see how effective the key query is. Optimizing texts for keywords, increasing the number of negative keywords will avoid unnecessary costs when using online advertising. Excluding rare, too long requests, a specialist in contextual advertising, will be able to improve the effectiveness of ads. Analysis of the frequency of key queries and the frequency of their impressions will lead to conclusions about what exactly in the content of the page should be modernized.

With a significant expenditure on contextual advertising in certain areas of activity (construction, legal direction), you can achieve cost reduction by identifying the most working keywords and optimizing the site with this information.

Attraction of user content Creating a forum, discussion, page reviews will lead to the fact that the information resource will be constantly updated with the help of people visiting the site. Such pages should be indexed and moderated, and then activate contextual advertising. The more user activity on the page, the higher the return on search.

Bring a potential client from a link with a good resource, thereby increasing the conversion, possibly when interacting with friendly sites.

An interesting variant of cooperation is the placement of links in the article in exchange for interesting content. If the interests of projects do not overlap, symbiosis will take place with a high degree of probability.

Contextual advertising on mobile devices

People can not ignore people’s enthusiasm for gadgets. A growing number of potential customers use mobile devices to search for them. This is indicated by statistics – traffic from smartphones is constantly increasing. Do not pay attention to this fact, it means, to lose a part (possibly large) of the target audience.

In mobile search, contextual advertising delays a huge part of the results on demand, using the tandem SEO and PPC for mobile devices is relevant and necessary.

Seasonal goods for sale

Thanks to the contextual advertising of seasonal goods, you can significantly increase their sale. Prepare for the hot season of sales should start in advance. Optimize the texts for seasonal requests in a few months. By the time people start looking for what they need right now, you’ll be ready to offer them one of the first. And if you combine activity on a key request with a successful promotion, the effect can exceed all expectations.

Summary

When combining strategies SEO and PPC should take into account the features of the project. In any case, one of the main roles is played by competent analysis, on the basis of which it is possible to draw conclusions about further information development. The bottom line is that with the simultaneous use of different optimization techniques, you can find a golden mean that will help increase site traffic, conversion and avoid unnecessary costs associated with advertising, not reaching the destinations. It is important that the resource is visited by interested users, potential customers, and not by random people. Analyzing the data, you can understand who he is – your potential client, what you need to do to make it real. Placement of contextual advertising can be done independently, or attract a professional who understands the situation and will take the necessary actions to achieve the goal, making paid traffic really effective for the successful operation of the project.

Image credit: Photo-Mix

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How to make the most of social media in 2018?

7 Social-Media Trends to Prepare for in 2018The ways and means that users resort to for interacting on automated social media keep changing from year to year in tandem with technological advancements. The changing trends and patterns related to how users share, exchange, and interface on Facebook, LinkedIn, and Twitter also mirror their preferences. People now have a much better of what purposes do social media serve and how best to exploit the different web-based platforms for commercial gains.

Though there are more than 100 such online social networking sites, it does not make sense to be active on more than 4-5 platforms, financially or otherwise. The formalities and complexities associated with staying constantly updated on even 1-2 sites can be remarkably hassling for most, let alone 5. So, just maintaining your profiles on any two popular social sites would be sufficient and par for the course.

Keep the following tips on your fingertips to be at your creative best on social media in 2018.

1. Be on the lookout for transient posts and blogs

The shock defeat of Hillary Clinton (or conversely the unexpected triumphing of Donald Trump) or the plebiscite favoring Britain opting out of EU went viral on social media. Such type of events always encourages engaging debates and newsworthy blogs that are shared almost instantly across the net. But oftentimes, some seemingly insignificant happenings and incidents go on to become scoops that are usually missed by numerous bloggers and social site users.

Always be on the lookout for these types of events that have the potential of catching the attention of worldwide users and you can bet there will be an increased traffic flow to your profile.

2. Use the power and potential live content to your advantage

A picture is better than a thousand words, always and a moving image more so. So, it follows that live footages will continue to attract the attention of more users compared to text-based content. So, ensure to make sure that your visual content is short yet engaging.

3. Do your homework on virtual reality

Virtual reality allows you to join your wife who is in New York for a business conference or chat with your friend in Amsterdam without ever having to step out of your drawing room. The sites that you are using at present might introduce VR as an USP, so you’d be standing yourself in good stead if you do your homework on VR.

4. Be in the know about augmented reality

You can also make good use of augmented reality to promote your product or service that allows you to take advantage of filters and frames for showcasing your brand.

5. Go for recognized and branded advocates for promotional activities

If you are thinking of hiring users or bloggers who will work as brand ambassadors for your product or service, then go for ones who have earned a high degree of credibility.

6. The emphasis should be more on visual rather than textual content

The emphasis should be more on infographics and visual content rather than textual content when it comes to popularizing your brand across social media.

7. Creative content still reigns supreme and will continue to remain so

Creative and original content still reigns supreme as far as publicizing your ware across social networking platforms is concerned. So, your target should be developing content that will engage your customers and prospects. Steer clear of loading content that is irrelevant and plagiarized.

You can get in touch with specialists at ISEOU for guidance of free consultation on promoting your website on social media.

Image credit: LoboStudioHamburg

Posted in Content Marketing, Online Marketing, Online Reputation Management, SEO, SEO Company, SEP, Social Media, Social Media Marketing | Tagged , , , , | Leave a comment

Making The Most Of Today’s Local SEO

Essential Local SEO Tips For 2017

Local SEO is a totally stand-alone form of SEO all unto itself. Not taking advantage of the tools and techniques afforded by today’s local SEO procedures is like cutting one’s throat.

The follow through regards using tried and true techniques and new and innovative ones. Don’t underestimate any of them and be prepared for the learning curve that each may require.
You may already be familiar with some and have been using hat you have for some time, but you may be unaware that you’ve gotten into a rut and hadn’t realized that there are new ways to old ways.

Reviews And Citations

One thing is reviews and citations. You have to make sure these have your updated and correctly spelled NAPs (Name Address Phone) and that each place these are posted utilizes as much efficient space as possible. You may have to go all the way back to earlier reviews and citations to make sure you’ve updated them and let not one of them have anything incorrect.
You need to use social media to get your customers and fans to add positive reviews and citations whenever they make a purchase or have enjoyed your goods and services for a while. It says a lot when a long-term customer continues to sing your praises and when they comment and share your posts and others posts.

This causes a link building base of local SEO that Google will see as viable and of great importance. It will boost your authority and other sites, bigger than yours, will take notice and be more amicable should you wish to get hooked up with them.

Schema Markups

Do not let your schema efforts go without optimizing. You have to make sure the tags are up to date and correct and squeeze in as much local data about yourself as possible. Adapt them to mobile and voice search too. This will allow for the crawlers to find you and list you properly and that means fans and surfers will get your results just where you want them.

As mentioned earlier, voice search is the big thing now. You must adapt to it if you want to stay in the game. The reason is that voice goes hand in hand with mobile, and the two have rocketed to the top of the search engine game. Voice search is growing rapidly because of better hardware and software. It frees up people’s hands, especially drivers and people doing chores. Your sites have to have the right local SEO data on them so that when someone gives a search command, it recognizes that your sites not only exists but having been optimized correctly will appear at the top of the search results.

Final Word

There are lots of free tools for optimizing your local content. Google offers such tools for overall SEO but is also proficient in local SEO. If it all seems too complicated, then it might be time to hire a local SEO expert to get things set up and rolling along for the long term. Remember, this is not an overnight success kind of thing.

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NAP And Local SEO Calls For Skills

NAP And Local SEO Calls For SkillsSometimes it’s almost useless advising webmasters and marketers to realize the value of local SEO and the application of your NAPs (Name Address Phone) within your content and in your promotion.  People are missing out on major opportunities because they can’t think in and outside of the box.  We’re going to look at a few strategies that should get your statistics up and your presence within your area more noteworthy.

Brick and mortar stores are dwindling thanks to the expansion of web shopping and delivery.  This means for a brick and mortar store to survive it has to compete with companies that may be able to offer more discounts  or bargains.

It doesn’t mean you’re headed for defeat, it means you’ll need to adapt and innovate along the way.  Tried and true application is fine but in some cases you’re going to have to think on your feet and work outside the common parameters.  This means being observant not only of search engine trends, but your own competitor’s efforts, your industry’s trends and more.

When you stay on your toes you’ll be quick enough to make good use of any positive headway from your efforts.  With local SEO it is about exploiting your location to draw in surfers and snag up the customers.  It means knowing the value of the region you live in and its inhabitants.  You’ll need to do some science here and good old fashioned homework to keep ahead.

Your competitors are going to sell their brand and then use their location as a subtext.  That’s the tried and true method but you can do more.  Don’t always say ‘Joe’s Hardware, 123 Street, Worktown, Pennsylvania’, instead make sure you can add something that the surfers are looking for.  Some adjectives can come into play here and the more colorful the better.

Of course you’ll be battling for keyphrases like, ‘The best hardware store in Worktown, Pennsylvania’ and that will be a good keyphrases to have, but you can add the strawberries and whipped cream of creative content by attaching local things to your pitch.  An example would be, ‘The best hardware store in Worktown, Pennsylvania that you’ll ever visit near Worktown Carnival Park’.  Well, the Carnival Park might not have any hardware goods, but it is the hottest local spot and gets lots of attention online.

Now, when people are searching for that term, they may well bump into any of your content with that similar data.  It may or may not convert into a sale right away but at the least you’ve embedded a note to them that they’ll remember when the time for hardware goods are needed.

See, you’ve killed two or three birds with one blow using a strategy like this and you should apply it to each of your webpages and any other social media you can get your hands on.
You can use variations of your NAPs too so that they’re all covered.  Make sure any directory of local interest has your local info wherever it is pertinent to apply.  As you do this, your company’s brand name will appear in a variety of locale based.  Post to blogs from local people.  Comment and share their content too.  People will see you as the friendly go-to person regarding your business.

Invite locals to a showcase where you exhibit techniques and new products.  Coffee and wine parties always work.  If you have people who use your business for the arts then you should showcase the customers who do.  They always love attention and promotion and they’ll boast they’ve made your top 10 list and won an award you’ve dished out.

Companies like I SEO U know all this and more.  They’ll brew up their creative minds along with yours to come up with local SEO campaigns that will have the competition drooling.  They’ve been around for years and they aim to get you where you need to be.

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Diversity Is The Key To SEO Success

Diversity Is The Key To SEO SuccessThe field of SEO has seen numerous strategies over the years. Some worked well, and others tanked. Some did so well that they dominated the search engine listings while others were structured by less than ethical people who sought to use ‘black hat’ or illegal techniques to win the day. Now that Google is on to all these techniques, it’s become more responsible in using honorable means of gaining SERP supremacy.

Diversity is the word here. Instead of worrying about getting the top keywords which are next to impossible, it is wise to engage in other SEO tactics that bear fruit in the short and long term.

Keywords are still important, however, if you don’t have a million dollar budget to buy keyword ad placement, you’re going to have to rely on other means. SEO is a long-term goal. It doesn’t happen overnight unless you have some rare and exclusive proprietary property and brand name that has gone viral on the web. Other than that you’re going head to head with competition that will fight you to the end.

First of all, look at your website and have it evaluated for SEO efficiency. This calls for asking an SEO expert. They’ll give your site the once-over and see where your strengths and weaknesses are. They’ll then suggest the means to correct things and what your budget and duties will be.

Your site has to have a blog. A blog is a great way to build a brand name and take advantage of many SEO tactics that are acceptable. Setting up a blog is relatively simple, but the follow-through is what is most important. Your blog will have to have posts contain in a certain word count, keywords, company data, and it must be updated regularly, at least once a week. Your blog posts are open game for anyone on social media to read and re-post and share and comment. This is how you get that organic traffic even if you’re low in the SERPs.

Listings and other similar services provide a good way to get that boost in search engine exposure. Make sure your information on these sites like Yelp and others has your most recent and accurate data. Especially your NAPs. Name Address Phone. This will lead to the advantage of what is called Local SEO.

This enables your location and all related info to be included in the search engines. For example, if someone were looking for your services in your area, your name, address, phone, and website will be listed.
Everything from posting comments to someone else’s blog to review sites is fair game. Don’t get spammy as you’ll probably have a link to your profile or website when you post. Do reviews and get reviews. Ask your customers to put in a review and offer a discount along with it. This will initiate a cascade of positive data that the search engines will see and list.
Social media is your big field. You’ve got to have a site that is engaging first of all. If people don’t surf through your site or interact with your blog and social media pages, you’re missing out on organic traffic that money can’t even buy. People love to boast about that great deal or discount or fine service they’ve received. Just one positive post on social media can go viral. Ask your customers to shoot a video of them using your services and perhaps hold a contest with prizes for the best videos. People love contests, and the chatter and comments and shares should get you boosted up the search engines.

A good idea would be to contact a pro like ISEOU. They have the kind of service and expertise that can get your rolling in no time. SEO is a long-term project, so a company like ISEOU is a step in the SEO direction.

Posted in Content Marketing, Digital Marketing, Google, Keywords, Local SEO, NAP, Search Engine, SEO, SEO Company, SEO Tips, Social Media | Tagged , , , , , , , , , , | Leave a comment

SEO Design Strategies For Success

SEO Design Strategies For SuccessEvery expert in the world that espouses that they know SEO strategies and engineering that works isn’t going to be worth anything without proper design knowledge.

The design and engineering of your website is much like when you build a home. There are fundamentals that you have to follow even to accommodate future modifications. If you haven’t established good design and foundations then you’re looking at something no one wants to live in and people won’t want to visit.

Make Sense

First of all with your website design, make sense of it. Make sure that your site promotes your brand, location,and goods and services. Don’t slap up all kinds of fancy designs and slogans and promotional nonsense. Get to the point first and embellish later. Make sure your pages are easy to read at a glance and must always be easy to navigate.

Vital Info Is Vital Information

Your business’ vital info is foremost. It has to be strategically displayed so that the surfer can get the idea of where they are and what it can do for them, not you. You have to make sure they can see where your are and how to contact you in order to participate. They need to be able to see internal page links that lead to answers they may have questions for. They shouldn’t have to hunt around like in a video game mystery. This is business, not a time to play around.

Make your pages thus, easy. Prominent graphics that display your brand name, products, services, and interior information.

Pictures and videos are important and must be tagged properly with your essential keywords inside but not to the point of spam.

Do The Mobile Design Now

Do not let a day go by that you haven’t adapted your website to mobile friendly surfers. Mobile is now the priority of the Google search algorithm because the rise of mobile devices is astonishing. Everything is going mobile and you should too.

Simplicity Says A Lot

Have you ever gone to a website and it’s got so many bells and whistles that you couldn’t make heads or tales of it? It happens frequently as some companies just don’t know what makes a functional website. They’re trying to get over with glitz and pretty bows and ribbons and don’t realize that all that mess only detracts from what you want the surfer to do and that is to visit your site, engage with your site and buy.

Nothing else matters. If the surfer can’t find the ‘buy’ button or if they have to read through irrelevant copy or rotten navigation, you will see them lose interest and leave your page pronto. They want to know what you have to offer and at what price and they want that information up front Sure you have your promo pitch to sell but don’t act like those used car salesman ads of old. You wan the surfer to know that you have what they want, plenty of it, and at an affordable price. End of story.
Websites get convoluted when there are too many cooks in the kitchen. The building of a website is exciting for everyone and the boss may have his or her ideas they want to toss in. The problem begins when everyone tosses in their two cents and won’t follow the guidelines of professional marketing and website design.

You’ll hear some boss blurt out how they want their website like the other company’s website and won’t listen to good sense that their site has to be original. Someone in the office who thinks they know better than the web designer or someone’s spouse or relative wants their input into the design. It can turn into a circus really fast and feelings can be hurt when someone finds out that their ideas have been thrown in the waste basket This kind of thing happens all the time much to the frustration of web designers who sometimes feel they’re talking to a brick wall.

To avoid all this, make your web design team short and simple. Each has a duty to perform and not cross trails with the other. Stand your ground with functions and content. If a ten year old kid or 70 year old can’t figure out what your site is about nor how to find what they want then you’ve done a bad job. Does the person who visits your site sit in wonder and awe? If not, you’ve failed. Your site has to grab their attention and invite them in. Every page of your site has to be this way because Google indexes webpages from a site, not the site itself so every page stands on its own merits.

This is why a company like I SEO U is the right step in the profitable direction. Their staff knows what your site needs and is a very affordable, well managed company. Take them on and see for yourself as it’s an investment you won’t regret.

Posted in Google, Mobile Friendly, Mobile SEO, Search Engine, SEO, SEO Company, SEO Tips, Website, Website Development | Tagged , , , , , , , , | Leave a comment

SEO For Lawyers Means Knowing The Ropes

SEO For Lawyers Means Knowing The RopesLaw firms have to cover a lot of ground when it comes to attracting new clients. Having a website that doesn’t attract them means you’re trudging through the mud of the search engines. Since the legal world is one of stringent procedures and technical knowledge, doing SEO for law firms calls for specialized attention that we’ll look at here.

Law Firms Are Specialized

First of all, law firms are specialized. They require the kind of website development and maintenance that medical sites do. The reason being is because of the rules and regulations of that industry. Just missing one piece of data or some unprofessional procedure could spell big trouble for all involved.

Law has its own technical language and procedures. To mess up even one iota could turn into a disaster for all involved. This then makes developing and maintaining a website on the subject even more hairy. You just can’t slap up a law firm website and call it a day. No, you need to make sure the terminology is correct and that the information on the page is easily understandable by the average person and that it follows the guidelines, ethics, and standards of the legal profession.

This is where the problems occur. The average SEO specialist is not a legal professional. It is akin to trying to put together and optimize a scientific site. If you don’t know all the proper terms and processes that go along with it, you’ll end up messing up and either looking foolish to the profession or getting someone in legal trouble.

Teaming Up

This is why if you’re a law firm and are seeking SEO help, you will need to understand that the SEO field is just as complicated with its own terminology and technical procedures. Matching the two worlds takes time and expertise that is relatively new and part of the ever changing landscape of SEO. What we may feel is the proper SEO procedure to do might conflict with legal procedures and vice versa. It’s tricky, but when you’re dealing with a professional SEO company, you can get the job done and in the future be able to adapt and change for better results.

Don’t Be A Hard Headed Lawyer And Don’t Be A Hard Headed SEO Pro

Being that both fields are highly specialized there might be a tendency to engage in pecking order procedures. As a lawyer your concern will be that the information on your website follows the procedures and lawful ways to present your services. As an SEO specialist your concern will be that the technical data of the legal industry can be applied to the standards and technical specifics of SEO. This is where the conflicts may occur and that is why a good deal of dialogue is required.

You can’t be hard headed and demand things be one by the other. You must take time to explain why certain things need be done in a specific way. Legal firms cannot post information or data that is illegal to do as they are required by law to present certain information in a specific way. For example they cannot make claims that they cannot prove or go in conflict with the regulations. An SEO pro might say to the legal firm that they should do this hype thing or another but not realize it’s against the law to do so.
On the other hand, a law firm might request things that go in conflict with standard SEO procedure that will harm their chances of getting their webpages indexed properly.

The SEO Company To Go With

When it comes to handling highly technical web data such as the law, I SEO U is the company to go with. They’re familiar with the fact that law firms have to state specific things and that that data is important to the indexing of webpages properly in the search engines. You will get their professional customer services at an affordable price and they will continue with you through the duration of your SEO campaign.
The simple decision is go with I SEO U and feel relaxed that your investment and effort will be well applied.

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You’ve Got To Take SEO Content Marketing To The Hoop

You've Got To Take SEO Content Marketing To The HoopThe game is getting more fierce as the competition for top spots on the search engines getting rougher every day.
This means you have to be like a basketball player and take the ball to the hoop, an expression meaning to forego all danger and put the ball in the hoop. In order to do this you’ve got to change your game plan across the board and use the available new tools and skills to grab those top SERPs..

Grasping The New

If you’re still holding onto the old ways of doing things regarding content marketing and SEO then you are probably wallowing around trying to figure out what to do next because you’re going nowhere.

Adapting to new techniques is a must. You’ll need to do some studying and on the job application, but it’s the only way to compete today.
Here’s an example. The Mobile market. People knew that mobile devices have been flying off the shelves. The ratio of searches via mobile are dominating the search engines, but you still have people with webpages that are nowhere near mobile friendly. Their pages look like something a chimp would make in a mobile device’s browser. So why don’t they go to Google and use their free tools to build their mobile websites?

Because of some idiotic reason no one can figure out. That’s why.

Foolish decisions and procrastination do not a successful content marketing campaign make. There are fundamentals you need to grasp and apply immediately. No surfer is going to wait until you come back from vacation and decide to upgrade your website to something convenient. You snooze and you lose in SEO.

The Competition Is Fierce

It’s bad enough that every other day a new technology or term pops up in SEO and you’ve got to drop what you’re doing to figure things out. What’s worse is if your competition gets the upper hand while you’re sitting around twiddling your thumbs or playing a video game instead of doing your SEO homework.

A professional content marketer is either going to be a prof level SEO engineer or they’ll hire one. The SEO engineer knows the game is for the long run and not some fly by night operation. This means that they and their client have to put together a short and long term strategy as well as be prepared increase anything goes viral.

You do not want tot find out that something went viral on your site and you didn’t optimize for monetizing. That’s like throwing money out the window by the bucketful. Believe it, your competitor will now what is successful on your site and try to undermine you or out do you. If you’ve left your defenses down, if you’ve allowed for some error on your part to be exploited by your competition, there is no one to blame but yourself.

Just the fact that to win the big picture you’ve got to pay. You’ve got to pay for the top website spot nowadays if you want to dominate your niche and market. If you’ve not the funds, then you had better have the strategy. This is where the skills of a pro SEO company come in.

They’ll know what you’re up against and what your weaknesses and strengths are. They might find something so rare on your site that a few tweaks later and you’re crushing the SEO pages. They’ll know the gold when they see it.

I SEO U is the kind of SEO content management company that can get you off to a good start or repair any damage you’ve done already. They’re highly affordable and will walk you through each step of the way.

They know how to plan for the long term and do the kind of detective and development work needed to ensure you can compete and rise to the best spots you can in the SERPs.

Posted in Content Marketing, Google, Mobile Friendly, Online Marketing, SEO, SEO Company, SEO Tips, SERP, Web Marketing, Website Development | Tagged , , , , , , , , | Leave a comment