SEO and search marketing were two synonymous terms used together since the initial launching of search engines way back a couple of decades ago. But things are different nowadays. If you do not take into consideration the search part from the SEO, that internet marketing strategy you are using is likely outdated. It also means …
Law Firm SEO vs. PPC – Which is better?
As a law firm, you should never see PPC marketing and lawyer SEO as an either-or option. Putting together a good campaign on both fronts isn’t expensive – only about $2,500 – $20,000 per month depending on your location, practice area, and results desired. When you take a moment to look at everything that’s involved, …
Upping Your SEO Game Plan
You’ve already got your sites up and running or you’re a client hiring an SEO pro to help out. There are things one needs to be aware of working as a team in this respect to better up your SEO game plan. What many people underestimate are the basic elements of SEO. It’s due to …
How Search Engine Marketing is Changing
There are some prominent market research organizations which research and publish studies looking at search engine optimization (SEO) and search engine marketing (SEM) – namely to quantify potential algorithmic changes over time in these ever-changing facets of web development. SearchMetrics recently released their latest report on changes in over 10,000 keyword ranking pages. There are …