The field of SEO has seen numerous strategies over the years. Some worked well, and others tanked. Some did so well that they dominated the search engine listings while others were structured by less than ethical people who sought to use ‘black hat’ or illegal techniques to win the day. Now that Google is on …
Every expert in the world that espouses that they know SEO strategies and engineering that works isn’t going to be worth anything without proper design knowledge. The design and engineering of your website is much like when you build a home. There are fundamentals that you have to follow even to accommodate future modifications. If …
The game is getting more fierce as the competition for top spots on the search engines getting rougher every day. This means you have to be like a basketball player and take the ball to the hoop, an expression meaning to forego all danger and put the ball in the hoop. In order to do …
Continue reading “You’ve Got To Take SEO Content Marketing To The Hoop”
Google has become infamous for having these named updates which push out and often cause major changes in rankings, many times sending webmasters and search engine optimization (SEO) service providers into a frenzy. The latest update, titled Fred, is no different from the historic trend when it comes to these updates. Google, per usual, has …
Local search engine optimization (SEO) strategy is increasingly important for professional businesses if they wish to fully capture the power of their local markets. A strong SEO strategy for medical services, legal services, and restaurants has proven to be especially effective in driving up business. There are certain components which are equally important across these …
“Content is king” is a moniker that is repeated ad nauseam in the search engine optimization (SEO) community, particularly with the ultra-white hat crowd. It is, however, a deeply flawed statement. Content that is even the greatest out there is nothing if it exists in a vacuum. People and search engines have to not only …
Google, the world’s most popular search engines release nothing less than 500-600 algorithmic updates every year. However, it is not possible to keep track of all Google algorithm updates but neither is it necessary. You need to be in the know only about the ones that matter and thereafter use these to maximize your SEO …
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If your business has an online presence and you’ve recently invested in an SEO strategy formulated by a webmaster, then obviously you’d be eager to recoup your investments as early as possible. That is tantamount to asking whether your website will be able to make it to the top during SEO drives by search engines …
Continue reading “How long will it take before your SEO Strategy starts paying off?”
Almost since its inception, Google – the world’s most extensively used search engine – used its flagship SEO algorithm for returning organic search results precisely and with convenience. Google made the most of its PageRank algorithm that meticulously trudged through infinite data for indexing pages with brilliance. PageRank was an effective algorithmic tool for gauging …
Continue reading “6 Key Factors to Consider to Leading Search Engine Results in 2017”
Columnist Trond Lyngbo is an online promotion specialist who likes most other search engine marketing specialists, instinctively feels that maintaining the perfect balance between SEO and content marketing will help in the creation of user-friendly web pages. Simply put the combined or collective potential that can be tapped when search engine optimization works in conjunction …
Continue reading “The Need to Maintain Harmony between SEO and Content Marketing”
