As a law firm, you should never see PPC marketing and lawyer SEO as an either-or option. Putting together a good campaign on both fronts isn’t expensive – only about $2,500 – $20,000 per month depending on your location, practice area, and results desired. When you take a moment to look at everything that’s involved, …
When you think of SEO you probably think about conducting keyword research, creating engaging content, and building links. However, speed optimization is equally as important, although it’s often overlooked. This is probably because this factor was only applied to desktop searches until recently. Recently, Google has changed all this with the announcement that speed will …
Local SEO is one of the SEO best practices that businesses are really starting to use today. This is because they’re taking notice of how many people are using search engines when they need answers or to find a business in their neighborhood. Regardless of the size of your business, you need to take some …
Negative SEO is a daunting threat because unfortunately it’s easy for your competition to ruin your ranking today. Understanding how this is defined will help you gain a better understanding of how your competition can hurt you. Essentially this is a set of off-page activities that will lower your rankings in the SERPs. Sometimes hacking …
Continue reading “Watch out for These 6 Types of Negative SEO”
The search engine optimization (SEO) space never grows dull since you can always learn something new here – updates, tricks, and ideas to incorporate into your campaigns. This industry continually evolves so nobody ever knows everything there is to know. However, the fundamentals do remain the same as everything else changes and grows. Most people …
Over the past decade, some people have claimed that “SEO is dead.” In reality, only the traditional ways of doing things are dead. This is because this form of marketing is continually changing and it always will be. Nevertheless, there are still a lot of opportunities for anyone who wants to successfully market their business …
SEO is difficult to understand but with Google continually adding new factors in how they create their SERPs, it’s growing even more difficult. Now things like speed and mobile-first indexing are playing a large role in your ranking. This is because Google recognizes that 53% of users abandon a site if it takes more than …
In 2017, Google announced that website speed will be one of the most important ranking factors in its mobile-first index, as more than 50% of searches are now done through mobile devices. Obviously, webmasters had to adapt to this, making their websites as fast and accessible as possible. Or, if you prefer, put some serious …
Continue reading “Page Speed, an Essential Ranking Factor in 2018”
Perhaps you know that organic search is the best way to drive more traffic to your website. But, have you ever thought of another way that is close to organic search? Email marketing. Yes! That is what am talking about. Even though it looks like it doesn’t have any link with Search engines such as …
It’s easy for a website to get lost in cyberspace unless you go the extra mile to make it more visible. Two of the most effective ways of doing this are through organic SEO and social media marketing. Introducing Organic SEO Organic SEO includes methods that are used to get a high listing in the …
