Google did not become the multinational success it did without a superb product. Its search engine is a free service to customers, but the complementary Adwords and Adsense programs are really the profit drivers that made Google what it is today. And the reason for that success is because Adwords has historically and continues to …
Google has become infamous for having these named updates which push out and often cause major changes in rankings, many times sending webmasters and search engine optimization (SEO) service providers into a frenzy. The latest update, titled Fred, is no different from the historic trend when it comes to these updates. Google, per usual, has …
Local search engine optimization (SEO) strategy is increasingly important for professional businesses if they wish to fully capture the power of their local markets. A strong SEO strategy for medical services, legal services, and restaurants has proven to be especially effective in driving up business. There are certain components which are equally important across these …
“Content is king” is a moniker that is repeated ad nauseam in the search engine optimization (SEO) community, particularly with the ultra-white hat crowd. It is, however, a deeply flawed statement. Content that is even the greatest out there is nothing if it exists in a vacuum. People and search engines have to not only …
Google, the world’s most popular search engines release nothing less than 500-600 algorithmic updates every year. However, it is not possible to keep track of all Google algorithm updates but neither is it necessary. You need to be in the know only about the ones that matter and thereafter use these to maximize your SEO …
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The only thing or aspect that is constant in life is change and it has been like this since times immemorial. So it follows that the online world of local SEO results is also in a state of flux from one year to the next. However, following the Pigeon algorithm update’s release, the realm of …
Continue reading “Likely Ranking Factors with Respect to Local SEO”
With the expansion of internet within our homes, its relevance has increased further. It is more than likely that once you hand over your business card to your boss, girlfriend/boyfriend, or anyone else, he/she would go online and search your name on the search engine. In case he/she finds something negative about your online reputation, …
Continue reading “Basics and Essentials For Online Reputation Management Through SEO”
Despite your diligent and relentless efforts in devising an effective SEO strategy, you’re simply clueless about your approach backfiring. You agonize over your site’s poor SERP ranking and helplessly watch your competitors’ portals routinely climb the ranking ladder. Don’t you think it’s high time you did some serious introspection as to why you routinely come …
Continue reading “How to Troubleshoot Your Directionless or Ineffective SEO Strategy?”
In today’s internet marketing game, if you’re not using a social media marketing strategy that is based on quality content, realistic expectations, and solid study of the medium and statistics, then you’re nowhere near what’s happening. If you intend on becoming a viable player with social media marketing you’ll need to know some fundamentals by …
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The big question for anyone serious about SEO is “How can I improve my SEO skills?”, and if you want to stay on top of the game of SEO there are some simple, yet fundamental approaches you need to take heed of. Today’s search engines are following in Google’s path. Google is the 600 lb …
