Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …
Local SEO is a totally stand-alone form of SEO all unto itself. Not taking advantage of the tools and techniques afforded by today’s local SEO procedures is like cutting one’s throat. The follow-through regards using tried and true techniques and new and innovative ones. Don’t underestimate any of them and be prepared for the learning …
The field of SEO has seen numerous strategies over the years. Some worked well, and others tanked. Some did so well that they dominated the search engine listings while others were structured by less than ethical people who sought to use ‘black hat’ or illegal techniques to win the day. Now that Google is on …
Every expert in the world that espouses that they know SEO strategies and engineering that works isn’t going to be worth anything without proper design knowledge. The design and engineering of your website is much like when you build a home. There are fundamentals that you have to follow even to accommodate future modifications. If …
The game is getting more fierce as the competition for top spots on the search engines getting rougher every day. This means you have to be like a basketball player and take the ball to the hoop, an expression meaning to forego all danger and put the ball in the hoop. In order to do …
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They say the proof of the pudding is in the tasting. That goes double for SEO. Your SEO campaigns depend greatly upon what you put inside your sites as well as what you put on the front door. Google looks for websites that benefit the surfer. The site has to have value according to the …
Every year technologies in computing improve. This introduces a variety of products and techniques that the SEO wary need look out for. Believe it or not, there are still webmasters and marketers who haven’t handled the growing mobile market. They just can’t or won’t see the value in using new technologies to leap into our …
There’s a debate raging regarding how many words per article or post one’s content marketing strategies call for in gaining ground in the SEO game. There are pros and cons to short and long content but we need to look at why. Articles and posts that you’re using for content are geared toward two goals: …
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SEO, Knowing what trends will blow up online is the most important skill you can have as a webmaster or content marketer. There are experts all over the place yet only a rare few can actually nail down what will eventually be the game changers in the industry. One can hedge one’s bet by just realizing …
If you’re not taking advantage of the benefits of social media marketing, then you’re so far back in the pack that you’re looking at tails. The reasons for using social media in your marketing should be obvious, however, not everyone knows to what degree this field can go and what the benefits are. First of …
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