Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …
The field of SEO has seen numerous strategies over the years. Some worked well, and others tanked. Some did so well that they dominated the search engine listings while others were structured by less than ethical people who sought to use ‘black hat’ or illegal techniques to win the day. Now that Google is on …
Every expert in the world that espouses that they know SEO strategies and engineering that works isn’t going to be worth anything without proper design knowledge. The design and engineering of your website is much like when you build a home. There are fundamentals that you have to follow even to accommodate future modifications. If …
The game is getting more fierce as the competition for top spots on the search engines getting rougher every day. This means you have to be like a basketball player and take the ball to the hoop, an expression meaning to forego all danger and put the ball in the hoop. In order to do …
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Google did not become the multinational success it did without a superb product. Its search engine is a free service to customers, but the complementary Adwords and Adsense programs are really the profit drivers that made Google what it is today. And the reason for that success is because Adwords has historically and continues to …
Google has become infamous for having these named updates which push out and often cause major changes in rankings, many times sending webmasters and search engine optimization (SEO) service providers into a frenzy. The latest update, titled Fred, is no different from the historic trend when it comes to these updates. Google, per usual, has …
Local search engine optimization (SEO) strategy is increasingly important for professional businesses if they wish to fully capture the power of their local markets. A strong SEO strategy for medical services, legal services, and restaurants has proven to be especially effective in driving up business. There are certain components which are equally important across these …
Almost since its inception, Google – the world’s most extensively used search engine – used its flagship SEO algorithm for returning organic search results precisely and with convenience. Google made the most of its PageRank algorithm that meticulously trudged through infinite data for indexing pages with brilliance. PageRank was an effective algorithmic tool for gauging …
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SEO is something that most of us have heard about. The last decade has seen a vast shuffling in terms of strategies and ranking systems. We have been witness to a series of transformations and release of a number of marketing channels that has impacted the way we live and communicate today. 7 of the …
Continue reading “7 Things That Has Changed in the world of SEO over the Last Decade”
