All business owners are looking for ways to get noticed in the eyes of search engines. At the time of the coronavirus pandemic, it is also necessary to offer your clients updates regarding the situation of your business through the Google My Business listing. Many local SEO tactics can be used to rank well in local searches. However, there is no one single aspect of local SEO that can be sufficient. Similar to the majority of SEO tactics it is a combined effort. One of the crucial parts of the local SEO campaign is the Google My Business listing.
Optimization of Google My Business listings
In the beginning, you are required to claim the listing. After achieving that you can use the following tips for making your business a successful venture by using Google My Business. Remember, everything you add in the Google My Business listing has to be in line with the info you have provided on the website. Incorrect information can lead to killing the advantages of GMB listing and will have a detrimental effect on your ranking. Here are the tips.
· Get a Google My Business listing with the real name of your business.
· Select a category that is as correct as possible.
· Supply the listing with as much data as possible. Keep in mind that the profile needs to be 100% complete.
· Double-check your phone number and opening timings. Consider the holidays.
· Check the photographs you will use and make sure that they are good and correct. If not you can try to improve them.
· Develop citations on other websites. Select highly rated businesses, directories, and review sites. Keep away from the spammers.
· Maintain your Google My Business listing in line with the website. You can use schema.org data for it.
· More than anything, maintain the data updated.
It is crucial to remember that it is not once in a lifetime thing. There are many things about a business that keeps changing. You need to maintain every bit of information updated, monitor the review, and in general stay on top of things. It is frustrating if your GMB listing doesn’t perform well in the ranking according to your wishes but you need to keep putting in the hours and it will fall into place eventually.
Using structured data
Google, more than ever depends on structured data for finding out about your website. It uses structure to decide what your website is all about. It is also true for your business information including the information on your Google My Business listings. Ensure that you are using properly structured data for your website. Optimize the NAP details, reviews, opening hours, and product information, etc. by using the schema.org data. These things will make it simpler for Google to decide the validity of your business listing. There are many tools available online to help you with this.
Significance of Local SEO
Despite the presence of Google My Business listing your local SEO is crucial. Therefore, you need to activate and maintain your Google My Business account and try to make it great. However, for getting the most out of your business listing and achieve a great ranking you will need your website to be in the right shape. You need to optimize everything related to your website. Create local content that is related to the chosen keyword and business location. Get high-quality local backlinks for building up a quality link profile. Ask the existing clients to review your business online or on the Google My Business listing. Ensure that your listing is attractive and active. It is not good to have inaccurate profiles.
If you face any issues while handling the local SEO you can contact the professionals for help. I SEO U Company is a great alternative for businesses in the Clearwater, FL area. They will cater to all your business requirements and can help you establish a strong business presence online.