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Defining NAP And Its Importance For SEO And Local Search

Defining NAP And Its Importance For SEO And Local SearchThere are many acronyms used in the field of digital marketing with NAP (Name, Address, Phone number) being one of them. This is a simple way of referencing your business’ name and contact information as it appears on any website referencing you. It’s important that you don’t overlook this part of your SEO if you’re concerned with ranking well organically.

Why This Makes All the Difference

There are several reasons why your NAP is so important, including:

  • It makes you appear in geo-targeted searches. When it isn’t included on your website and social media profiles the search engines won’t know how to provide the correct contact information to someone who conducts a local search for your products or services.
  • When used consistently it verifies your legitimacy. This is because many search engines will cross reference it to validate that you really are who you say you are. While this doesn’t give you any priority in the search engines themselves, it does help ensure that your business ranks well.

How to set up Your NAP

Now that you understand why this is so important, here’s how to set everything up to work for you:

  • Determine the best way of representing your company’s name online. This should be its full name, not a nickname.
  • Determine the best way of writing your company’s address. Even subtle differences (e.g. road vs. rd.) can make your NAP look inconsistent and illegitimate.
  • Determine the best way of formatting your company’s phone number.

Take Steps to Minimize Inconsistencies

Considering how important of a role this plays in your SEO, you’ll want to take steps to make sure that you minimize any inconsistencies that may rear their ugly heads along the way. To make this happen you should:

  • Educate your employees about how important it is to always remain consistent here. Many of them don’t realize that this can hamper your SEO efforts – if they even understand what those efforts are or why they’re important in the first place.
  • Create a branding bible and place the exact NAP you want your employees to always use therein. This will teach your employees to always do the same thing every time, which is important because search engines think and act like people – they’re also easily confused just like people.
  • Make sure you have one employee who’s responsible for always searching the internet to make sure your NAP remains accurate – include the various websites and social media profiles your business also owns.

A Final Check List

Once you’re ready to start using your NAP to drive traffic to your website so you can start acquiring leads, you’ll want to take steps to start implementing it. As you do so, here are some things to watch for:

  • Make sure you have the precise formatting in mind
  • Post your NAP on your website’s header and footer and on your contact pages
  • Add it to the Better Business Bureau (BBB) – include any additional phone numbers or addresses in their “additional” feature
  • Create a Google My Business profile in which it’s included
  • Use it to improve your SEO by adding it to other websites like Yelp and your local chamber of commerce
  • Make sure it’s included in all your social media profiles.

Once you’ve done all these things you must also make sure you check these citations occasionally to make sure they remain accurate. Even though this is a big job, it’s an important one so you may want to hire ISEOU to handle it for you. This is something they’ve managed successfully for many clients and look forward to doing for you as well.

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