SEO is very important in the business world. If you are not using SEO to its fullest potential, you take the risk of having your competition do better than you, both locally and nationally.
In order to under why location is prime in SEO, you must first know what SEO is. SEO stands for search engine optimization. Users type in keywords or phrases they are interested in learning about in a search bar on various search engines, such as Google or Bing. The better your SEO efforts, the higher you will rank on these search engines, which in turn means users will see your website listed faster.
Businesses look to SEO now more than ever. The reason for this is because more and more individuals are using their mobile devices to look up locations near them. It is very important for a business to be close to customers that are searching for products they may specialize in.
Local SEO is becoming quite popular in SEO efforts. Local SEO helps the search engines decipher where your location is located, how your potential customers can reach your business, services or products that your business offers, and what different markets your business serves. Search engines are able to retain this information from both structured and unstructured citations. Structured citations include your listing in Google My Business, Infogroup, or other sites that allow the search engines to see where your business is located and what you have to offer. Unstructured citations included naturally in the search would be the city, county, or region the business is located in. It could also include having local businesses mention your business in their blogs or online newspaper.
In this article, we will discuss why location is prime in SEO and why it should matter to the business owner.
First, location matters because as stated above, many people are conducting online searches using their mobile devices. More than 50% of all Google searches are done on a mobile device, such as a smartphone or a tablet. If they are looking for a particular item, such as dress shoes, they may type in Dress shoe stores near me. This is where your location will come into play. If you are only a few miles away from where they are versus 30 miles away, there is a greater chance they will visit your location. And this is crucial because often times people will be quick to spend money if they realize they do not need to traipse all over the place looking for products they want.
Secondly, search engines deliver local results. So the better your SEO efforts are, the better chance you have of having your business name and contact information displayed on Google’s inset map. Social media page links, along with your business name will appear in the search engine results page, but you will still want to make sure your SEO is up to par so you can rank higher than your competition.
As you can clearly see, your location is prime in SEO. People are constantly doing searches on their mobile devices, and often will make spur of the moment purchases based on businesses that are located near them. And with search engines delivering local SEO results, you have a much better chance of succeeding with a prime location.
If you are unsure of how you can make the most of your SEO efforts, contact ISEOU today. We can help you with your local SEO efforts. We offer state of the art technology and can help you kick off a local SEO campaign with an affordable price. ISEOU can help you dominate the local SEO market, crushing your competition.