Even though a lot of industries and businesses were seriously hit by COVID-19, SEO was one of the exceptions, as the status remained pretty much the same. And it’s pretty easy to understand why!
Many companies understood that it can take quite a lot of time – months, even years – to reap the rewards, as well as the investments put into an effective SEO campaign. On the other hand, some of them finally figured out that search engine optimization can bring some great results, now that many businesses moved online, and decided to take action.
If you are into the second category, then you are in the right place. We have identified a few tactics, which you can use right now and prepare your website for the post-coronavirus world!
Let’s see what you can do.
See what you are already ranking for
This is the right time to go through your content and find all those queries you are already ranking for. And you have a plethora of tools you can use, like Google Trends, SEMrush, Moz, Ahrefs, and many others.
As for how you should do this, opt for a simple method, by splitting the queries into queries with Page 1 rankings, with Page 2 rankings, as well as queries that you rank for below the second page of Google. This would be more than just an excellent starting point.
Work on your already existing content
There is no need to produce new content, especially now, when the coronavirus left many writers without any trace of inspiration. But there’s no need to worry. After all, you do have a lot of content on your website.
You will find out that even a few tweaks to your content will move you up a few spots or, why not, even bring you a featured snippet!
Things are slightly different for second-page rankings, as you will probably need to add a few more sections to your content, but hey, all this work is part of a good SEO strategy.
Write some short-form content, using long-tail queries
During the research we have talked about earlier, you have most likely come across a few low-search-volume queries, resembling some questions. Ok, now those are great for SEO and you are going to take advantage of them!
We know, their individual search volumes are not exactly high, but by combining their search volume and low competition, you have some queries really worth pursuing. Therefore, you should start by incorporating them into a few fresh short-form articles, which can bring some amazing results!
It does not seem that difficult to step up your SEO game a bit. So stop wasting time and do it right now!
On the other hand, if you do not have the time or the resources in your team, let us handle it! Schedule a call with I SEO U today and see how we can take your website’s SEO to the next level, preparing your business for the post-coronavirus world!