AccuRanked conducted a study in 2017 where they made observations that the legal niche is amongst the most competitive niches when it came to SEO. This study analyzed over 300,000 SERP’s from numerous industries and concluded that law firms faced stiff competition when it came to generating traffic to their websites. Hence, it proves that only an effective SEO strategy isn’t enough but local SEO is equally important for law firms and attorneys.
Adapting a tailored approach to generate traffic while considering the challenges faced by lawyers to attract local clients is essential. The following guide covers SEO matters with regards to law firms and how can lawyers generate more traffic to their websites.
SEO is the Most Effect Lead Generation Strategies for Law Firms
Essentially local businesses require SEO to target users in their area. Law firms serve clients from their local city, county, or state and must integrate effective local SEO strategies to remain competitive. Local SEO enables them to target users within a specific geographical location and reduce the level of competition as compared to the national level. For instance, you have a better chance to rank for keywords like “top personal injury lawyer in Clearwater” as compared to “top personal injury lawyers.”
Localized keywords improve targeting and help in attracting potential clients within their area looking for services they offer.
Working Mechanism of Law firm SEO
People start their search for legal services by using search engines to find a law firm near them. They search using keywords for specific services, answer to their legal questions, kinds of firms, etc. Optimizing your website for such keywords helps you reach users and rank better for search results. With higher rankings, it is more likely that a user clicks on your website to know more about your services.
Advantages of SEO for Law Firms
There are numerous benefits, let’s discuss some important ones below:
- Besides improving your rankings, you are more likely to convert queries into qualified leads
- Outrank your local competition and improve click-through to your website
- Drive more phone calls through local listings or Google My Business
- Generate new traffic by publishing high-quality localized content
- Get more positive client reviews and improve online reputation
- Attract high-volume traffic and leads
- Turn both existing and new traffic to leads
- Strengthen the reputation of your law firm
Generating more traffic and leads is possible with effective SEO strategies. The overall results are not only because of the highly targeted nature of SEO but expertized Lawyer SEO strategies that help in improving conversions while driving traffic.
Evidence SEO is Useful for Law Firms
If you have a law firm and haven’t invested in law firm SEO, you must be facing issues in generating traffic to your website. The condition is tougher for firms having a high number of competitors locally who have already invested in improving their SEO strategies.
Take an example of a law firm that hardly receives any traffic to generating over 5000 organic sessions each month within a couple of months. Proper execution can help them generate more than 12,000 organic sessions each month in 2 years. So how would getting over 10,000 visitors to your website benefit your law firm? It means you would be getting more clients and inquiries for your services.
Law firm SEO has emerged to be the best digital marketing strategy that law firms can be integrated into their website. It will help them generate substantial traffic and converting them into clients. However, these benefits are not limited to getting traffic or generating leads. Proper SEO strategies will help them establish their business and build a strong reputation in their niche. SEO is important for a law firm in more than a single way.
Hence, if you head a law firm and haven’t invested in SEO, we advise you to not delay it further. You are never too late and effective implementation can leave high revenue on your table. You can still dominate the search engines for localized results in quick time.
If you are looking for a professional company that expertise in implementing effective local SEO strategies, then consult ISEOU Company. Based in Clearwater, FL, and Pinellas County, they have been serving local and national clients for several years.