When you’re looking for help rising in the SERPs you’ll probably want to hire a SEO company. However, you should know that not all of them are created equal. Some merely exist to make money. Fortunately, there are some ways you can recognize them so you aren’t taken by their schemes.
Unscrupulous Companies Want to own Your Data and Logins
When a company asks for full control over your logins, data, and reporting, don’t agree to give them these things simply because you want to pay someone to take care of everything for you. This is dangerous if something doesn’t work out between you and the SEO agency you’ve hired. The company may hold these things hostage, forcing you to continue your contract with them.
They’ll Guarantee you Spot #1 in the SERPs
This is a commonly used tactic to get you to hire them. Anyone can get something to rank on the first page, but if it isn’t bringing anything more than rankings, it’s worthless. This is because the keywords you’re ranking with don’t have much search volume and they also aren’t relevant to your business. Simply put, a SEO agency can’t guarantee you anything regarding Google’s algorithm.
They’re More Concerned About Telling Their Own Story Instead of Telling Yours
You don’t want to hear a SEO agency continually singing its own praises and never addressing what went wrong or didn’t work and how they’ve learned from these things so they can be more successful with your next campaign. This is a major disservice because you’re not learning or growing. It’s your campaign and shouldn’t be kept secretive from you.
This Partnership has a Transactional Position
Pay attention to how a SEO company pitches you because this will tell you a lot about how your relationship with them will be. You want to be told that the company wants to help you, not how much the service costs or how the monthly meetings will be conducted. Herein lies the difference between a partner who will be with you through the good and the bad and a vendor who’s simply in it for the money. Of course, you want a partner, not a vendor.
They Show You Outdated Case Studies
When a SEO agency shows you information bragging about their successes, make sure you ask them what year the information is from. Some agencies have been known to use really outdated case studies because they look good or they’re too lazy to create new ones. In either case, these are outdated for a reason: SEO changes daily so results from 2000 mean nothing in 2019. With how quickly SEO changes, even a case study that’s only a few years old could be completely meaningless today.
When you see this nonsense happening, run to a SEO company who shows you none of these warning signs. Run to the ISEOU Company who’s been helping many clients successfully climb their way to the top of the SERPs over the years. Your company deserves the best so reach out to them today.