As a business owner you probably already realize that your client base serves as your company’s lifeblood. This is why it’s so important for you to know how to find a client so you can continue growing your business and fulfilling its vision. Farzan Irani, former OPEN Forum Community member and current web consultant for …
Customers don’t simply buy your products because of their features. You must convince customers to buy your products because these features will benefit them in some way. Unfortunately, this isn’t something that most advertisements hit on so your customers must figure these benefits out for themselves. This means it’ll take you longer to get customers. …
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Content marketing is a technique that is used by marketers in which valuable content is created and placed on sites. This content will be used for consumers to become attracted to a brand. The keyword in the above definition is valuable. Consumers want to look for content that will give them something to learn. You …
One of the hottest SEO topics today is voice search. In fact, Wordstream predicts that by 2020 50% of all searches in China will be conducted by voice with the rest of the world following soon behind. This is why digital marketers are frantically trying to prepare to learn everything possible about this topic. What …
Continue reading “Your Target Audience Determines Your Concern With Voice Search”
When you have a website that’s been up for a while but doesn’t bring you any website leads you start to wonder what’s wrong. What makes this even more concerning is when your social media and email marketing campaigns are also stagnant. There could be several reasons why this is happening to you though. What …
Continue reading “Why You’re Not Generating Leads From Your Website”
Although Facebook has always been a visual medium, it’s not transitioning from photos to videos. This is why marketers are saying that if you want to take your Facebook marketing up a notch, you should get involved with Facebook video marketing. Studies show that 1% of 2018’s top 500 Facebook posts were videos and these …
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There are many acronyms used in the field of digital marketing with NAP (Name, Address, Phone number) being one of them. This is a simple way of referencing your business’ name and contact information as it appears on any website referencing you. It’s important that you don’t overlook this part of your SEO if you’re …
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With the new year comes new opportunities. Digital metrics are one area in which you’ll find many of these new opportunities that are available to your business. It’s also an arena that’s garnered much legitimate concern over the past couple of years. If you’re not careful here, this concern could easily lend itself to over …
Continue reading “What we Know About Social Video Marketing Today”
Today you’ll find a world full of options available for your internet marketing. You can’t even turn to Google for a “simple” solution anymore. Now even they are offering you an option – AdWords vs. AdWords Express. The choice isn’t as convoluted as you might think, once you have a firm understanding of both of …
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Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …
