Presence in the digital marketplace has never been so crucial today. A significant population does research before purchasing a product online. Hence, you must meet their expectations. Having a website requires visibility, and for that, you have to optimize it for the search engines. Additionally, if you wish to connect better with your customers, you must be active on social media platforms like TikTok.
A combination of your website and TikTok SEO makes the perfect mix of a power source for your business. Presently only 4% of companies use TikTok, which means there is an enormous scope of using the platform and making the first move to tap its potential.
Why Should You Consider Using TikTok SEO?
You must be wondering how TikTok can be useful and is it better when businesses use several other social media platforms. Then let us tell you, TikTok gives its platform to you to express your views, messages, and information creatively. It even offers brands an ideal platform for promoting their products and services.
As per figures released by Backlinko, 47.7% of TikTok users belonged to the 10-29 age group. Similarly, almost 32% of TikTok users are 40 years or more. Speaking about visibility, almost every TikTok profile was searchable through Google.
Each TikTok user’s content is now visible through search engines as both backlinks and indexing has helped them rank on Google for specific searches. Search Engine Journal also stated that Google had started indexing video content on TikTok. Hence, users can now search for videos on this platform easily.
TikTok had also released its business platform for businesses in the year 2020. The platform offers both small and big companies an option to create engaging ads for their targeted audiences. Therefore are you prepared to improve your search engine rankings? The tips below can help apply the perfect TikTok SEO strategies to your website.
Create Proper Hashtags For Better Discoverability
Google now indexes user content videos of its users. Hence, it’s good to use proper hashtags for your primary keywords. You must be aware that keywords are essential for effective SEO strategies. Using relevant keywords increases the discoverability of your brand’s website. Using proper hashtags helps in increasing visibility over TikTok. Including less used hashtags can be great for targeting your audience. You may even use an extensive list of the trending TikTok hashtags.
In addition, use long-tail keywords to optimize your video content. It’s highly beneficial for improving your TikTok SEO strategies. For this, you may use a keyword research tool like SEMTush.
Create Optimized Engaging Videos
Creating creative content that is well optimized for search engines can do wonders. Prepare small videos that are not more than 60 seconds. You should also have a planned TikTok SEO strategy. You should create well-optimized titles and descriptions for these videos. Using long-tailed keywords helps in optimizing your videos better.
These videos also need to be engaging enough and include open-ended questions that encourage your viewers to stay engaged. Browsing through your profile and listening to what your audience is saying can help plan your strategy. You can improve customer loyalty by responding with relevant answers to all questions posed by your customers.
Redirect All TikTok Audience to Your Website
Creating a tremendous TikTok profile and not redirecting the traffic to your website can be meaningless. Include only a short description of your business in your TikTok profile. Your website should be visible to the audience, and never forget to include the URL in your profile.
Having a business website offers certainty to your customers. In addition, creating a website funnel for the audience helps build authority. Website funnels also facilitate in better understanding of how your audience interacts.
Cross Promotion Of Your Videos
Cross-promotion of your video content is an integral part of your TikTok SEO strategy. You shouldn’t be wasting your list of followers on other social media profiles. If you have a strong Facebook or Twitter profile, you should be posting your TikTok content there as well. You should also invite those followers to check your TikTok videos and stay engaged. Increasing traffic or building followers on TikTok can be easy if you cross-promote your videos on other social media profiles.
For businesses in Clearwater, FL, looking for a specialist to take advantage of TikTok SEO, I SEO U Company can be an ideal choice. The team has been helping businesses benefit from both search engine optimizations and perfect social media strategies. Based on your business, they can create the ideal plan that is effective and easy to integrate.