Most dentists believe that welcoming their patients in a friendly manner and offering the best services all the time should be just enough to make their practice popular and attract new customers. In some cases, this approach works, as patients end up being referrals.
But what happens if you’re just starting or your patients, despite receiving top services, just don’t recommend you?
You create a site for your practice, of course, making it easier for people to find you online. But as we all know, it can be pretty difficult to have a solid online presence, especially when it comes to dentistry.
This is where dental SEO comes in, allowing your business to grow rapidly!
How does it work, though?
Simply put, SEO, or search engine optimization, helps your practice’s website rank better on Google. The higher it is, the more calls you will eventually receive. But it’s not actually easy to occupy the first position in search results for your desired keywords…
A complete search engine optimization strategy needs a few months, at least, to be put into practice, and it involves multiple procedures which can be a bit tricky. That’s why our recommendation is to consider working with a company or agency specialized in dental SEO.
How can I tell if SEO really brings results?
You should always remember that search engine optimization is not just about reaching the first position in search results and attracting people on your website. No, it’s about getting new clients!
A dental SEO campaign can be considered a successful one if it manages to converts visitors into patients, who decide to schedule an appointment and are satisfied with your services, then leave an online review, so that anybody can see what a great job you’re doing.
Does my practice really need this?
In order to better understand the importance of search engine optimization for dental practices, let’s bring some stats into the discussion.
It has been revealed that over 75% of internet users look just over the first page of search results, while 60% of these usually click on the first three results. Therefore, it’s more than obvious that your practice needs to be in the first three to attract traffic and generate new leads.
A dental marketing company can help you achieve this and make sure that your business can consolidate its position in Google, for the keywords related to your activity and location.
Oh, and let’s not forget that working with a professional for all your marketing needs is a great way of saving time. While they handle your SEO, you can focus on the office, doing what you do best.
How should I find the right people to work with?
Hiring a professional to take care of your SEO can be a bit of a challenge. Before making a decision, you need to do your homework, see which company suits your needs and, very important, see what others say about them.
It’s just like searching for a dentist, to think about it.
At #ISEOU, our focus is to bring the results your dental practice needs. By combining the best techniques to develop an SEO campaign for your business, we make sure that your website stays at the top of the first page, while everything you need to do is to check the status regularly and see the results of our work.
Schedule a call or drop us a line today and let’s see how we can help you grow!