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Google is Using Bert to Improve Search Results

Google recently announced that they’ll soon be introducing one of the biggest Google search updates they’ve introduced in recent years. This update to their search algorithm will be based on new neutral networking techniques they’ve developed. These techniques have enabled them to have a better understanding of people’s intentions when they type a query into …

Using Local Seo To Level Up Your Business

Running a successful business is much easier when clients can quickly and easily locate you through various search engines. Optimizing your local SEO across various platforms is what you must focus on here. By being practical and purposeful here your brand will have the online presence that’s necessary for attracting the right audience. This is …

How To Proceed When You Must Explain The Inner Workings Of Seo To Your Clients

The easier it is to find your website in the search engines, the more customers, sales, and leads you’ll generate. This is what’s known as search engine optimization (SEO). Selling these services to prospective clients is easy if they know what’s involved. However, when your prospect has no idea what this is, things are bound …

Your Target Audience Determines Your Concern With Voice Search

One of the hottest SEO topics today is voice search. In fact, Wordstream predicts that by 2020 50% of all searches in China will be conducted by voice with the rest of the world following soon behind. This is why digital marketers are frantically trying to prepare to learn everything possible about this topic. What …

Websites vs. Google my Business: Who Consumers Trust More

There’s new research that suggests that when it comes to consumer trust local business websites hold more weight than Google my Business listings. This was acknowledged when Bright Local created a comparison report in which they looked at the way consumers were using Google my Business listings, local business websites, and business directories when they …

Important Strategies For Improving Your Facebook Video Marketing

Although Facebook has always been a visual medium, it’s not transitioning from photos to videos. This is why marketers are saying that if you want to take your Facebook marketing up a notch, you should get involved with Facebook video marketing. Studies show that 1% of 2018’s top 500 Facebook posts were videos and these …

How Lawyers Can Grow Their Practice With Some Help From SEO

There’s a lot of growing competition online when it comes to attorney SEO (configuring both the on- and off-site elements for your website so it ranks well with search engines like Google). This is especially true when dealing with Google who has 60 – 80% market dominance today. While there are many tactics you can …