When it comes to Instagram, many people are at a loss as to how to attract the right followers. SEO here doesn’t have to be difficult though. There are a few simple things you can do to improve your success.
Define Your Social Media Objectives
Once you know what your goals are, you should think about how Instagram can help you achieve them. Some things you may want to ask yourself here include:
- Is your objective to establish your brand, yourself or become an influencer? To establish your brand, you should have a link to it in your bio. On the other hand, if you’re trying to become an influencer, you should have a personal website or blog whereby you can capture leads and referrals.
- Are you selling products or services? If so, you’ll want to make sure that your account is shoppable.
Each of these goals and the actions you must take to achieve them are different. As such, they each need a different call to action too. You may need to add your website’s URL or create a landing page with a lead generation form to help you achieve these goals.
Create a Search Engine Friendly Account
With your clearly defined goals in mind you can start working on your SEO. The first step is to refine your:
Make sure you tell other Instagram users what to expect when they follow you. Define your niche and stick with it. Point out your experience and credentials so people know why they should trust you in this niche. If you rely heavily on local marketing, make sure your customers know where to find you. Otherwise make sure people know how to reach you (e.g. make sure your website or email is listed). It’s also a good idea to include keywords here so that you’ll show up when people search for words that are relevant to your niche. All these things will help people feel more connected to you. From there you can start working to increase sales and collaborations.
Create a Username the Search Engines will Like
This is where you get to tell people exactly who you are and what you’re about. Think of this as giving other people on Instagram a reason to follow you but at the same time it’ll also help improve your SEO.
When you’re choosing a username or handle make sure it clearly indicates who you are and what you’re about. Remember these handles are searchable so you’ll want to include something in them that people would be looking for (e.g. if you’re a stylist include this in your username so you’ll show up in searches).
Besides your username you’ll also have a name. The same rules apply here if you want people to be able to easily find you, which you do. There are free keyword research tools available to help you brainstorm ideas for usernames and names. Use them.