While speaking to advertisers who debate about exploring paid searches, a common hesitation that crops up with click fraud. Though sounding like paranoia, it is a valid concern of many PPC practitioners. However, the fearlessness of click fraud should not be a reason to avoid PPC. You are protected if you remain cognizant of the …
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One of the top requirements for a contractor business to do well is to ensure that your contact information is consistent, accurate, and prominent. This is all a part of the contractor SEO process that is the talk of the community in recent times. Keep in mind that it is imperative that your NAP information …
AccuRanked conducted a study in 2017 where they made observations that the legal niche is amongst the most competitive niches when it came to SEO. This study analyzed over 300,000 SERP’s from numerous industries and concluded that law firms faced stiff competition when it came to generating traffic to their websites. Hence, it proves that …
A bounce is a single-page session when a visitor leaves a page he has visited without doing any further interaction with the website. Bounce rate is defined by Google as the ratio of single-page sessions with all sessions. So, if there are two sessions, one a single-page session and the second is a two-page session, …
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In today’s digital era, a website is a great way to attract customers to your business. If you are keen to promote your dental practice you require more visitors to your website. People search online to know about the best dental providers in their city. They scroll through referral sites, search engine pages, and social …
SEO and search marketing were two synonymous terms used together since the initial launching of search engines way back a couple of decades ago. But things are different nowadays. If you do not take into consideration the search part from the SEO, that internet marketing strategy you are using is likely outdated. It also means …
The 2020 holidays are over and we are into 2021 and it is time to concentrate on what you can accomplish in terms of SEO this year. With some luck, the impact of the COVID-19 pandemic will gradually lessen as we move ahead into 2021 and things will return to normal as days go by. …
The holiday season this year is not going to be like any other due to the advent of the COVID-19 pandemic. Therefore, there is a need for small businesses to update their sales and marketing strategies to cater to the new normal. You will need to revise everything from SEO to content marketing for the …
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All business owners are looking for ways to get noticed in the eyes of search engines. At the time of the coronavirus pandemic, it is also necessary to offer your clients updates regarding the situation of your business through the Google My Business listing. Many local SEO tactics can be used to rank well in …
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If you are not using Google My Business for your local SEO, you are certainly missing out on the benefits of a significant platform for making your business stand out in your community. If you are using GMB there are better chances of increasing your business’s visibility on Google Maps, Google Local Pack, and Local …
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