Customers don’t simply buy your products because of their features. You must convince customers to buy your products because these features will benefit them in some way. Unfortunately, this isn’t something that most advertisements hit on so your customers must figure these benefits out for themselves. This means it’ll take you longer to get customers. …
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Content marketing is a technique that is used by marketers in which valuable content is created and placed on sites. This content will be used for consumers to become attracted to a brand. The keyword in the above definition is valuable. Consumers want to look for content that will give them something to learn. You …
There are many things that LinkedIn can help your business with including networking and interacting with people who are able to offer you invaluable experiences. What many people don’t realize is that it’s also beneficial for SEO, especially when you’re trying to get higher in Google’s SERPs. In fact, simply having your business listed on …
When it comes to Instagram, many people are at a loss as to how to attract the right followers. SEO here doesn’t have to be difficult though. There are a few simple things you can do to improve your success. Define Your Social Media Objectives Once you know what your goals are, you should think …
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One of the hottest SEO topics today is voice search. In fact, Wordstream predicts that by 2020 50% of all searches in China will be conducted by voice with the rest of the world following soon behind. This is why digital marketers are frantically trying to prepare to learn everything possible about this topic. What …
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When you have a website that’s been up for a while but doesn’t bring you any website leads you start to wonder what’s wrong. What makes this even more concerning is when your social media and email marketing campaigns are also stagnant. There could be several reasons why this is happening to you though. What …
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When you’re looking for help rising in the SERPs you’ll probably want to hire a SEO company. However, you should know that not all of them are created equal. Some merely exist to make money. Fortunately, there are some ways you can recognize them so you aren’t taken by their schemes. Unscrupulous Companies Want to …
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There’s new research that suggests that when it comes to consumer trust local business websites hold more weight than Google my Business listings. This was acknowledged when Bright Local created a comparison report in which they looked at the way consumers were using Google my Business listings, local business websites, and business directories when they …
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Although Facebook has always been a visual medium, it’s not transitioning from photos to videos. This is why marketers are saying that if you want to take your Facebook marketing up a notch, you should get involved with Facebook video marketing. Studies show that 1% of 2018’s top 500 Facebook posts were videos and these …
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With the new year comes new opportunities. Digital metrics are one area in which you’ll find many of these new opportunities that are available to your business. It’s also an arena that’s garnered much legitimate concern over the past couple of years. If you’re not careful here, this concern could easily lend itself to over …
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