Search Engine Optimization vs. Pay-Per-Click Advertising

Many webmasters struggle with how to grow their traffic- whether they should focus on optimizing natural methods such as search engine optimization (SEO) or opt for white hat paid methods such as buying pay-per-click (PPC) advertising through a program like Google’s Adwords. It can be a tricky question indeed. What it really comes down to …

How Search Engine Marketing is Changing

There are some prominent market research organizations which research and publish studies looking at search engine optimization (SEO) and search engine marketing (SEM) – namely to quantify potential algorithmic changes over time in these ever-changing facets of web development. SearchMetrics recently released their latest report on changes in over 10,000 keyword ranking pages. There are …

Google Going Mobile

The speed at which things change in the technology sector is truly astounding. Google went from a group of guys to a corporate giant in less than a decade. Their dominance was focused around the web, namely their presence and high volume usage from users on their computers. And just as quickly as Google came …