“Content is king” is a moniker that is repeated ad nauseam in the search engine optimization (SEO) community, particularly with the ultra-white hat crowd. It is, however, a deeply flawed statement. Content that is even the greatest out there is nothing if it exists in a vacuum. People and search engines have to not only …
Google, the world’s most popular search engines release nothing less than 500-600 algorithmic updates every year. However, it is not possible to keep track of all Google algorithm updates but neither is it necessary. You need to be in the know only about the ones that matter and thereafter use these to maximize your SEO …
Continue reading “Tracking Google Algorithm Updates for Making SEO Strategy Effective”
The only thing or aspect that is constant in life is change and it has been like this since times immemorial. So it follows that the online world of local SEO results is also in a state of flux from one year to the next. However, following the Pigeon algorithm update’s release, the realm of …
Continue reading “Likely Ranking Factors with Respect to Local SEO”
With the expansion of internet within our homes, its relevance has increased further. It is more than likely that once you hand over your business card to your boss, girlfriend/boyfriend, or anyone else, he/she would go online and search your name on the search engine. In case he/she finds something negative about your online reputation, …
Continue reading “Basics and Essentials For Online Reputation Management Through SEO”
Despite your diligent and relentless efforts in devising an effective SEO strategy, you’re simply clueless about your approach backfiring. You agonize over your site’s poor SERP ranking and helplessly watch your competitors’ portals routinely climb the ranking ladder. Don’t you think it’s high time you did some serious introspection as to why you routinely come …
Continue reading “How to Troubleshoot Your Directionless or Ineffective SEO Strategy?”
In today’s internet marketing game, if you’re not using a social media marketing strategy that is based on quality content, realistic expectations, and solid study of the medium and statistics, then you’re nowhere near what’s happening. If you intend on becoming a viable player with social media marketing you’ll need to know some fundamentals by …
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The big question for anyone serious about SEO is “How can I improve my SEO skills?”, and if you want to stay on top of the game of SEO there are some simple, yet fundamental approaches you need to take heed of. Today’s search engines are following in Google’s path. Google is the 600 lb …
There’s no secret that social media marketing has had a profound impact on SEO. Prior to the advent of social media, marketers relied on keywords and linkbuilding. Nowadays, social media is an integral and essential part of SEO campaigns and we’ll look at this area in detail. Social media marketing is massive. It’s become one …
If one has spent a considerable time applying SEO to one’s sites and blogs, it is imperative to check the metrics and statistics that offer value to the overall SEO campaign. Some stats and metrics are more important than others and some will bring about a good argument among SEO pros. Therefore, it’s important to …
It cannot be emphasized enough regarding the value of local SEO. It’s the best way for a company to get that edge regarding pulling in the customers from your locale. Far too many people neglect the power and strategic advantage of local SEO. They sit there using all kinds of SEO tricks and wonder why …
