As a business owner you probably already realize that your client base serves as your company’s lifeblood. This is why it’s so important for you to know how to find a client so you can continue growing your business and fulfilling its vision. Farzan Irani, former OPEN Forum Community member and current web consultant for …
Using LinkedIn to Boost Your Google SEO
There are many things that LinkedIn can help your business with including networking and interacting with people who are able to offer you invaluable experiences. What many people don’t realize is that it’s also beneficial for SEO, especially when you’re trying to get higher in Google’s SERPs. In fact, simply having your business listed on …
How To Make Your Instagram Account More SEO Friendly
When it comes to Instagram, many people are at a loss as to how to attract the right followers. SEO here doesn’t have to be difficult though. There are a few simple things you can do to improve your success. Define Your Social Media Objectives Once you know what your goals are, you should think …
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Why You’re Not Generating Leads From Your Website
When you have a website that’s been up for a while but doesn’t bring you any website leads you start to wonder what’s wrong. What makes this even more concerning is when your social media and email marketing campaigns are also stagnant. There could be several reasons why this is happening to you though. What …
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Important Strategies For Improving Your Facebook Video Marketing
Although Facebook has always been a visual medium, it’s not transitioning from photos to videos. This is why marketers are saying that if you want to take your Facebook marketing up a notch, you should get involved with Facebook video marketing. Studies show that 1% of 2018’s top 500 Facebook posts were videos and these …
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What we Know About Social Video Marketing Today
With the new year comes new opportunities. Digital metrics are one area in which you’ll find many of these new opportunities that are available to your business. It’s also an arena that’s garnered much legitimate concern over the past couple of years. If you’re not careful here, this concern could easily lend itself to over …
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How to use Video Content to Improve Your SEO
The age-old question about video SEO still exists today. Truth is that video does impact SEO and warrant your time and attention because it’ll take more than embedding a few YouTube videos on your website. You need high-quality videos coupled with the following best practices. Videos Prove to Google you Have Valuable Content Google checks …
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How Small Businesses Benefit from SEO
Having the right people find your business is vital today. For this to happen, you must implement good, solid small business SEO. This technique is what will help your business get discovered by people who are ready to buy the products or services you’re selling. There are several other benefits you’ll also reap here as …
Goodbye Facebook Traffic Welcome Back SEO Traffic
Facebook traffic has been on a steady decline in recent months. Their spokesperson says they’re not concerned about making publishers happy so it’s unlikely this decline will change anytime soon. This is probably why SEO traffic is now seeing a mini-renaissance in coverage. After all, before Facebook traffic this was the only real way to …
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Optimizing Videos for Social Media Use
Video marketing is a very powerful form of online outreach that helps your SEO. This is why you see text- and photo-heavy sites like Airbnb capitalizing on it today. As we watch online video continue to evolve and mature, we’ll also see new and compelling business being discovered. These companies are important to keep your …