Content marketing is a technique that is used by marketers in which valuable content is created and placed on sites. This content will be used for consumers to become attracted to a brand. The keyword in the above definition is valuable. Consumers want to look for content that will give them something to learn. You …
Why You’re Not Generating Leads From Your Website
When you have a website that’s been up for a while but doesn’t bring you any website leads you start to wonder what’s wrong. What makes this even more concerning is when your social media and email marketing campaigns are also stagnant. There could be several reasons why this is happening to you though. What …
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Websites vs. Google my Business: Who Consumers Trust More
There’s new research that suggests that when it comes to consumer trust local business websites hold more weight than Google my Business listings. This was acknowledged when Bright Local created a comparison report in which they looked at the way consumers were using Google my Business listings, local business websites, and business directories when they …
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Important Strategies For Improving Your Facebook Video Marketing
Although Facebook has always been a visual medium, it’s not transitioning from photos to videos. This is why marketers are saying that if you want to take your Facebook marketing up a notch, you should get involved with Facebook video marketing. Studies show that 1% of 2018’s top 500 Facebook posts were videos and these …
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Understanding The Role Of SEO In Your Business
A local SEO plan is a necessary part in maintaining your business’ relevance across the search engines today. When you have a sound plan in place you’ll be prepared to optimize your business’ website everywhere it appears online so that your visitors are shown relevant, up-to-date facts about your business. While this starts with optimizing …
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Common SEO Mistakes And Their Corrections
SEO is continually changing today. Google alone has changed its algorithm several times over the years. This means that businesses may find themselves employing old, outdated tricks that are clumsy and counterproductive. This is why you must keep up with things. At the same time, there are some common mistakes that you should recognize so …
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A Perfect 100: The PageSpeed Everyone Wants
If your website does not have a fast speed, your visitors will leave just as fast as they appeared. While the solution is to build a faster website, it is easier said than done. There are many elements as to why a page is running slower than it should. Are there too many images? Is …
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How to Improve Your Law Firm’s SEO
Competition is growing when it comes to law firm SEO today. Everyone wants to be seen in the SERPs. Fortunately, there are some strategies that will help you get there. Be the Best Many people think that law firm SEO is a set of tricks that makes Google think you have the best content. However, …
How to use Video Content to Improve Your SEO
The age-old question about video SEO still exists today. Truth is that video does impact SEO and warrant your time and attention because it’ll take more than embedding a few YouTube videos on your website. You need high-quality videos coupled with the following best practices. Videos Prove to Google you Have Valuable Content Google checks …
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How Small Businesses Benefit from SEO
Having the right people find your business is vital today. For this to happen, you must implement good, solid small business SEO. This technique is what will help your business get discovered by people who are ready to buy the products or services you’re selling. There are several other benefits you’ll also reap here as …