The holiday season this year is not going to be like any other due to the advent of the COVID-19 pandemic. Therefore, there is a need for small businesses to update their sales and marketing strategies to cater to the new normal. You will need to revise everything from SEO to content marketing for the …
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All business owners are looking for ways to get noticed in the eyes of search engines. At the time of the coronavirus pandemic, it is also necessary to offer your clients updates regarding the situation of your business through the Google My Business listing. Many local SEO tactics can be used to rank well in …
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Geofencing marketing is a kind of location-based marketing in which geographic boundaries are placed around the area of interest. If a mobile device enters this area the geofencing triggers a series of events. The triggers mainly consist of the delivery of some type of ads. It was done by using SMS earlier but the technology …
History has indicated in the past that the events that cause negative impact globally lead to positive changes after the crisis is over. The COVID-19 situation has probably changed everything in your life and you are worried about how your business can survive as you are trying to keep connected with your audience at the …
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Twitter can be useful if you are trying to displace the effects of negative content and develop a strong identity for your brand on the internet. It is one of the most powerful tools available for proactively managing your reputation online and engineering your brand identity. If you research on the internet you will find …
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If you are not using Google My Business for your local SEO, you are certainly missing out on the benefits of a significant platform for making your business stand out in your community. If you are using GMB there are better chances of increasing your business’s visibility on Google Maps, Google Local Pack, and Local …
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The local search is a powerful medium for small businesses. Most small businesses use search engines to find local information. This means if your business is not optimized with local SEO, you are likely to miss out on 80% of your potential customers. Local SEO is critical if you are looking to keep your business …
The field of law firm SEO is fiercely competitive and it is not a surprise for anyone that several law firms were eager to adopt SEO early and they are aggressive spenders on the SEO budgets. But many law firms fail to capitalize on the law firm SEO advantages and are sidelined as a result. …
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If you hear somebody claiming they are SEO experts them, you have all rights to contradict them. And it’s quite easy to explain why! Google is changing its algorithm so often, not to mention the new ranking signals it introduces, that one’s level of SEO knowledge cannot reach the peak so often. Take, for example, …
Continue reading “What Is Prominence And Why It Matters For Local SEO”
When the COVID-19 appeared for the first time everyone was surprised and frightened. As its economic impact has started to become clearer most companies are in risk management mode and have begun reducing the costs. SEO hasn’t got hit badly thanks to the efforts of people working in digital marketing. More organizations are investing more …
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