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How to leverage PPC advertising and SEO

Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …

SEO vs. PPC Marketing

SEO vs. PPC Marketing

Search engine optimization (SEO) and PPC (pay-per-click) marketing are both very popular amongst webmasters looking to promote their websites. Both have ups and downs as you can imagine. So which is best and what should you go for? While the answer depends on your goals, for most people a combination of both will likely produce …

On-Page Factors Can Influence SEO Rankings

If you’ve been maintaining a website for some years, you may be aware that there are some distinct on-page SEO aspects or factors associated with a specific webpage that can influence the portal’s ranking on Google’s SERPs. And what are these on-page optimization aspects? Following are some of the most influential on-page factors having an …