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Understanding the Difference Between AdWords and AdWords Express

Today you’ll find a world full of options available for your internet marketing. You can’t even turn to Google for a “simple” solution anymore. Now even they are offering you an option – AdWords vs. AdWords Express. The choice isn’t as convoluted as you might think, once you have a firm understanding of both of …

How Can Local SEO Fire Up Your Link Building Campaign

One of the most important parts of an SEO campaign is building backlinks, as they play an essential role in improving a website’s rankings. However, when you’re optimizing for a local business, the process is a bit different… Generally speaking, link building consists in obtaining backlinks from high authoritative domains. As many as possible, that …

Watch out for Negative SEO Tactics

Negative SEO includes off-page activities that lower your competition’s SERPs. It offers a remote threat that’s daunting when you consider how easy it is for your competition to ruin your rankings. However, it’s important to understand that this isn’t always the reason your SERPs drop. Negative SEO Attacks From off Page This type of attack …

How to leverage PPC advertising and SEO

Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …