One of the most important parts of an SEO campaign is building backlinks, as they play an essential role in improving a website’s rankings. However, when you’re optimizing for a local business, the process is a bit different… Generally speaking, link building consists in obtaining backlinks from high authoritative domains. As many as possible, that …
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It’s easy for a website to get lost in cyberspace unless you go the extra mile to make it more visible. Two of the most effective ways of doing this are through organic SEO and social media marketing. Introducing Organic SEO Organic SEO includes methods that are used to get a high listing in the …
Negative SEO includes off-page activities that lower your competition’s SERPs. It offers a remote threat that’s daunting when you consider how easy it is for your competition to ruin your rankings. However, it’s important to understand that this isn’t always the reason your SERPs drop. Negative SEO Attacks From off Page This type of attack …
Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …
Sometimes it’s almost useless advising webmasters and marketers to realize the value of local SEO and the application of your NAPs (Name Address Phone) within your content and in your promotion. People are missing out on major opportunities because they can’t think in and outside of the box. We’re going to look at a few …
The field of SEO has seen numerous strategies over the years. Some worked well, and others tanked. Some did so well that they dominated the search engine listings while others were structured by less than ethical people who sought to use ‘black hat’ or illegal techniques to win the day. Now that Google is on …
SEO is one of the biggest investments regarding your website goals. After your initial website, getting it up and running and having a fair chance in the search engines means either knowing SEO or hiring an SEO company. We’ll look at some of the things you’ll need to consider and be aware of. Patience It …
There’s a debate raging regarding how many words per article or post one’s content marketing strategies call for in gaining ground in the SEO game. There are pros and cons to short and long content but we need to look at why. Articles and posts that you’re using for content are geared toward two goals: …
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If you’re not taking advantage of the benefits of social media marketing, then you’re so far back in the pack that you’re looking at tails. The reasons for using social media in your marketing should be obvious, however, not everyone knows to what degree this field can go and what the benefits are. First of …
Continue reading “Social Media Marketing Is The New SEO Hang”
It’s tough enough to handle things as an SEO expert considering the various forms of SEO there are to understand. Business SEO, Local SEO, are just a few of the areas of SEO that must be mastered if one is to get the profitable ranking positions in the search engines. Now comes along Personal SEO …
