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The Need to Maintain Harmony between SEO and Content Marketing

The Need to Maintain Harmony between SEO and Content Marketing

Columnist Trond Lyngbo is an online promotion specialist who likes most other search engine marketing specialists, instinctively feels that maintaining the perfect balance between SEO and content marketing will help in the creation of user-friendly web pages. Simply put the combined or collective potential that can be tapped when search engine optimization works in conjunction …

How to Make Your E-Commerce Portal More SEO-Friendly?

How to Make Your E-Commerce Portal More SEO-Friendly?

A sizeable proportion of e-commerce site owners and administrators have been at a loss to figure out as to why their portals fail to attract the desired volume of traffic. In the cut-throat online realm of commerce and trade, you always face the risk of going out of business if your e-commerce outlet (as contrasted …

7 Things That Has Changed in the world of SEO over the Last Decade

7 Things That Has Changed in the world of SEO over the Last Decade

SEO is something that most of us have heard about. The last decade has seen a vast shuffling in terms of strategies and ranking systems. We have been witness to a series of transformations and release of a number of marketing channels that has impacted the way we live and communicate today. 7 of the …

Basics and Essentials For Online Reputation Management Through SEO

With the expansion of internet within our homes, its relevance has increased further. It is more than likely that once you hand over your business card to your boss, girlfriend/boyfriend, or anyone else, he/she would go online and search your name on the search engine. In case he/she finds something negative about your online reputation, …

Noteworthy Aspects of Possum Update Algorithm from Google

Since Google’s launching of Panda, the first in a series of highly structured update algorithms used by the search engine for reviewing ranking pages, it has been steady in releasing updates. After releasing the Penguin update algorithm, Google went into hibernation with regards to introducing revised updates. However, in the past few years, Google has …

Importance of Website Optimisation for Online Businesses

It’s always good that people come to you then you traveling places to reach out to them. Well, in the present context, it is important to have an online presence to boost revenues and generate sale leads. Also, having a website is just not enough, it is equally important to optimize the website to produce …