Learning the art of social media marketing can be challenging at first, but can be vital to the success of your or your clients’ websites. Social media can be overwhelming, but with a good strategy you can stick to the fundamentals which will bring you the results you desire and help create the synergies you …
It is on the minds of every webmaster, especially in light of some of the changes we have seen from Google in recent years with updates like Panda and Penguin: should we be worried about competitors abusing the system by employing a “negative SEO” campaign against their competition? It is one of those questions that …
Many webmasters struggle with how to grow their traffic- whether they should focus on optimizing natural methods such as search engine optimization (SEO) or opt for white hat paid methods such as buying pay-per-click (PPC) advertising through a program like Google’s Adwords. It can be a tricky question indeed. What it really comes down to …
Continue reading “Search Engine Optimization vs. Pay-Per-Click Advertising”
There are some prominent market research organizations which research and publish studies looking at search engine optimization (SEO) and search engine marketing (SEM) – namely to quantify potential algorithmic changes over time in these ever-changing facets of web development. SearchMetrics recently released their latest report on changes in over 10,000 keyword ranking pages. There are …
As everyone knows, Google never stops changing. Google on one day will likely never be the same again. So it should come as no surprise to you that a recent update may have far-reaching impact for your websites and the traffic you get from the search giant. The latest update, focus on local searches and …
Continue reading “How the Google Update Will Affect Your Business”
Local search is an often overlooked but extremely powerful source of driving highly targeted and very valuable traffic to your website, especially if you are a regionally focused business. Google is quickly becoming a search engine that is almost many little search engines, differing based on where the searcher is located. As a webmaster focused …
By now the importance of search engine optimization (SEO), social media strategy, and good content is nearly ubiquitously recognized. These are all key elements of any successful and long-lasting website in today’s world. One element that is often overlooked, however, is how these different elements mesh together. The translational aspects and smooth flow between them …
Continue reading “Coordinating Website Marketing for Better Outcomes”
SEO or Search Engine Optimization is one of the most valuable processes and series of procedures that anyone on the web doing business had better master. Without it, you’re shooting blind and that could cause you devastating results when it comes to generating revenue and getting relevant traffic. It’s like planning out a major battle …
Continue reading “The Bottom Line Basics Of SEO For Business”
In the last month, many webmasters noticed drastic movements up and down for their websites. Given the large changes and how many websites were being affected, rumors began to spread that the search giant had made changes to its algorithms which led to the change in SERPs and threw off SEO campaigns. Google has now …
Continue reading “Google Confirms Suspected Algorithm Changes”
Mobile is the fastest growing section of the internet because of the spread of mobile devices worldwide. More people are dumping laptops and desktops in favor of mobile devices and this change is affecting the way sear engines and results are operated and performed. It just isn’t enough to make your site look good on …
Continue reading “Knowing What Really Is Needed To Be Mobile Friendly”
