SEO or Search Engine Optimization is one of the most valuable processes and series of procedures that anyone on the web doing business had better master. Without it, you’re shooting blind and that could cause you devastating results when it comes to generating revenue and getting relevant traffic.
It’s like planning out a major battle or setting things up for an interactive computer system. I takes study, study, study. It takes planning, planning, planning. It takes execution, execution, execution, and it takes upkeep, upkeep upkeep. That might sound like the chorus to a song, but it’s the kind of song you had better start playing if you want to make money, top the competition, and stay viable.
Your first skills besides knowing your basic website developer tools is to know what your customers are looking for. There are industry tools all over he place to do so, but even then that might not be enough. Sometimes it’s a matter of hitting the bricks, so to speak and polling your visitors or polling the global or local audiences you’re trying to reach. What do they want, what do they need, what are they willing to pay, and so on. Using statistics along with your own detective skills will fine tune your searches to the point that you’ll be more dead-on accurate. That will then build traffic, authority, and revenue.
Create and manage your content. Creating content isn’t just slapping pretty pictures and snappy copy, the copywriting has to be supreme, engaging, and pusht he reader into action in your favor. Photos and copy have to be relevant to your site and business on all fronts. Don’t let a keyphrase or keyword get out from under you. Tag your content accordingly and get maximum power out of what you create. Manage it well, let not procrastination set in or you’ll be in trouble.
Keep up on statistics! Statistics are an invaluable tool for you to analyze your site, its traffic, sources of traffic, and more. Analytics are essential here but don’t get “statistic crazy”, and over analyze things to the point you can’t think for yourself. Statistics are a result of your actions, the effect you create on others, not the other way around.
Finally, keep tabs on your industry trends and competitors. See what’s happening with them and see where you can improve your effect across the board. This will keep you on your toes to the point that when something changes in your field, you’ll be right on top of it.