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Page Speed, an Essential Ranking Factor in 2018

In 2017, Google announced that website speed will be one of the most important ranking factors in its mobile-first index, as more than 50% of searches are now done through mobile devices. Obviously, webmasters had to adapt to this, making their websites as fast and accessible as possible. Or, if you prefer, put some serious …

How Can Local SEO Fire Up Your Link Building Campaign

One of the most important parts of an SEO campaign is building backlinks, as they play an essential role in improving a website’s rankings. However, when you’re optimizing for a local business, the process is a bit different… Generally speaking, link building consists in obtaining backlinks from high authoritative domains. As many as possible, that …

Watch out for Negative SEO Tactics

Negative SEO includes off-page activities that lower your competition’s SERPs. It offers a remote threat that’s daunting when you consider how easy it is for your competition to ruin your rankings. However, it’s important to understand that this isn’t always the reason your SERPs drop. Negative SEO Attacks From off Page This type of attack …

7 Important Changes Social Media Marketing to Expect in 2018

We don’t spend much time pondering how our lives change in a single year. Instead, we simply think that things will stay pretty close to the same, except for the personal plans we make. Things like technology often get overlooked even though social media are continually updating. These changes are small, but they’re also quite …