SEO is the best marketing tool available in today’s digital world. To drive traffic to and sales through your website you must keep up with its ever-changing algorithms. This can lead to some rather damaging effects if done incorrectly. With this in mind, here are some of the most common mistakes you’ll want to make sure you avoid along the way to search engine dominance.
Disregarding Customers’ Questions
Your customers have important questions. If you’re uncertain about what these questions are, you can look up your keywords in the search engines then look at the “People also ask” or “related searches” sections. There are also tools you can use (e.g. Answer the Public) for this. In either case, answering these questions doesn’t only improve your visitors’ experience, it also improves your SEO and conversion rates too.
Forgetting About Your “Google my Business” Listing
It’s important to claim and properly manage your Google My Business listings. This will grow even more important as Google places even more importance on “near me” searches. All this is a great opportunity for small businesses, especially those who are willing to answer questions.
Placing Keywords in Images Instead of on Your web Page
While images are a great way to make your text look more inviting for the human eye, they do nothing for the search engines. Their algorithms search for text and they can’t read what’s inside your images. This is why content is king when you’re working with SEO.
Thinking of SEO as Something you Only do Once
You can’t set SEO up then forget about it. There’s no “right” number of technical optimizations that will ever let you do this. Sure, these things will make your website search engine friendly but having highly relevant content about your products or services is what the search engines are searching for. This content also leads to user feedback and reviews which will also help you climb further up the SERPs.
Focusing Solely on On-Site SEO
SEO isn’t only done on site. While this is important, off site strategies (e.g. creating engaging content for other websites) are also essential in providing links back to your website – something the search engines are looking for.
Failure to add new, High-Quality Content
Your website needs to have a blog with valuable content for your visitors. Herein you want to cover topics that your visitors are searching for. At the same time, it’s also important to include plenty of keywords without spamming them. The right combination will improve your rankings in the SERPs, which will ultimately lead to more conversions for your website.
Forgetting to run Website Audits on a Regular Basis
With an audit your website’s performance is reviewed from your visitors’ viewpoint, as well as from the search engine’s too. In doing so it looks at many ways how you can improve your website, including:
- User-friendly navigation
- Information that’s easy to find
- A quick launching mobile site
- A checkout process that’s easy to navigate
- High-quality content
When you engage in buying backlinks you should know these typically come from flagged sites – something Google detests. You must earn backlinks from high authority websites with high-quality traffic instead.
While SEO is a great marketing tool, it’s also one that takes a lot of time. Not only will you need to keep up with the ever-changing algorithms, but you must also learn how to make the necessary corrections to your site when they occur. Considering how many other things you already have going on with your business, you’ll want someone on your side who can take care of this for you. This is why you should contact ISEOU today.