As a law firm, you should never see PPC marketing and lawyer SEO as an either-or option. Putting together a good campaign on both fronts isn’t expensive – only about $2,500 – $20,000 per month depending on your location, practice area, and results desired. When you take a moment to look at everything that’s involved, …
When you think of SEO you probably think about conducting keyword research, creating engaging content, and building links. However, speed optimization is equally as important, although it’s often overlooked. This is probably because this factor was only applied to desktop searches until recently. Recently, Google has changed all this with the announcement that speed will …
When you’re looking at SEO for the first time, it’s easy to become confused. There’s a certain level of skill required to implement it on your website. It’s also important to have enough time to spend on putting together a good solid SEO campaign for your company. This is why it’s a good idea to …
Continue reading “Important Considerations When Hiring an SEO Company”
Local SEO is one of the SEO best practices that businesses are really starting to use today. This is because they’re taking notice of how many people are using search engines when they need answers or to find a business in their neighborhood. Regardless of the size of your business, you need to take some …
Negative SEO is a daunting threat because unfortunately it’s easy for your competition to ruin your ranking today. Understanding how this is defined will help you gain a better understanding of how your competition can hurt you. Essentially this is a set of off-page activities that will lower your rankings in the SERPs. Sometimes hacking …
Continue reading “Watch out for These 6 Types of Negative SEO”
The search engine optimization (SEO) space never grows dull since you can always learn something new here – updates, tricks, and ideas to incorporate into your campaigns. This industry continually evolves so nobody ever knows everything there is to know. However, the fundamentals do remain the same as everything else changes and grows. Most people …
Over the past decade, some people have claimed that “SEO is dead.” In reality, only the traditional ways of doing things are dead. This is because this form of marketing is continually changing and it always will be. Nevertheless, there are still a lot of opportunities for anyone who wants to successfully market their business …
SEO is difficult to understand but with Google continually adding new factors in how they create their SERPs, it’s growing even more difficult. Now things like speed and mobile-first indexing are playing a large role in your ranking. This is because Google recognizes that 53% of users abandon a site if it takes more than …
In 2017, Google announced that website speed will be one of the most important ranking factors in its mobile-first index, as more than 50% of searches are now done through mobile devices. Obviously, webmasters had to adapt to this, making their websites as fast and accessible as possible. Or, if you prefer, put some serious …
Continue reading “Page Speed, an Essential Ranking Factor in 2018”
One of the most important parts of an SEO campaign is building backlinks, as they play an essential role in improving a website’s rankings. However, when you’re optimizing for a local business, the process is a bit different… Generally speaking, link building consists in obtaining backlinks from high authoritative domains. As many as possible, that …
Continue reading “How Can Local SEO Fire Up Your Link Building Campaign”
