Customers don’t simply buy your products because of their features. You must convince customers to buy your products because these features will benefit them in some way. Unfortunately, this isn’t something that most advertisements hit on so your customers must figure these benefits out for themselves. This means it’ll take you longer to get customers. …
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There are many things that LinkedIn can help your business with including networking and interacting with people who are able to offer you invaluable experiences. What many people don’t realize is that it’s also beneficial for SEO, especially when you’re trying to get higher in Google’s SERPs. In fact, simply having your business listed on …
When your business’ website isn’t receiving as much traffic or visibility as you want, it’s time to reevaluate your search engine optimization (SEO). Things like inadequate optimization, poorly written content, broken links, and redirects will lower your ranking. There are several strategies that you can incorporate here to fix these issues. Conduct a Thorough Audit …
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When you have a website that’s been up for a while but doesn’t bring you any website leads you start to wonder what’s wrong. What makes this even more concerning is when your social media and email marketing campaigns are also stagnant. There could be several reasons why this is happening to you though. What …
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When you’re looking for help rising in the SERPs you’ll probably want to hire a SEO company. However, you should know that not all of them are created equal. Some merely exist to make money. Fortunately, there are some ways you can recognize them so you aren’t taken by their schemes. Unscrupulous Companies Want to …
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There’s new research that suggests that when it comes to consumer trust local business websites hold more weight than Google my Business listings. This was acknowledged when Bright Local created a comparison report in which they looked at the way consumers were using Google my Business listings, local business websites, and business directories when they …
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A local SEO plan is a necessary part in maintaining your business’ relevance across the search engines today. When you have a sound plan in place you’ll be prepared to optimize your business’ website everywhere it appears online so that your visitors are shown relevant, up-to-date facts about your business. While this starts with optimizing …
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The age-old question about video SEO still exists today. Truth is that video does impact SEO and warrant your time and attention because it’ll take more than embedding a few YouTube videos on your website. You need high-quality videos coupled with the following best practices. Videos Prove to Google you Have Valuable Content Google checks …
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SEO is the best marketing tool available in today’s digital world. To drive traffic to and sales through your website you must keep up with its ever-changing algorithms. This can lead to some rather damaging effects if done incorrectly. With this in mind, here are some of the most common mistakes you’ll want to make …
Law firms and attorneys need law firm SEO but many of them find themselves being taken advantage of by SEO agencies. They promise big results for little money but in reality they provide few results. The truth of the matter is high-quality SEO isn’t cheap nor is it realistic. Unless you’re paying about $1,000+ per …
