Anyone underestimating the power of local SEO is in for a rude awakening. If you’ve found your sites and content on the low end of the search engine pages it’s likely because you’re not using SEO properly and specifically local SEO. Putting Things Into Perspective To put things into perspective so that you’ll know why …
There is no doubt that there are key advantages and disadvantages to both pay-per-click (PPC) marketing and search engine optimization (SEO). PPC is a multi-billion-dollar business and made Google into the powerhouse that it is today. It is still the dominant force in Internet advertising and that is not likely to change in the future. …
It’s tough enough to handle things as an SEO expert considering the various forms of SEO there are to understand. Business SEO, Local SEO, are just a few of the areas of SEO that must be mastered if one is to get the profitable ranking positions in the search engines. Now comes along Personal SEO …
Search engine optimization (SEO) and PPC (pay-per-click) marketing are both very popular amongst webmasters looking to promote their websites. Both have ups and downs as you can imagine. So which is best and what should you go for? While the answer depends on your goals, for most people a combination of both will likely produce …
Local SEO got a boost as the top three dozen local SEO pros got together and put their brains to working on the subject of this most often misunderstood, yet valuable aspect of SEO. During the popular “Marketing Land Live” show, they talked to the organizer of the event, Mr. Darren Shaw. The survey results …
Continue reading “The Results Are In! The 2017 Local Search Rankings Survey!”
Dealing with Negative Search Results: Tips for Interring ThemDealing with negative content that causes your site’s rankings to plummet on SERPs of search engines is effortlessly easy in an idealistic world. However getting rid of unwanted, superfluous, and obsolete content from your site as well as obliterating negative opinions, feedbacks, and comments about your product …
Continue reading “Dealing with Negative Search Results: Tips for Interring Them”
Google did not become the multinational success it did without a superb product. Its search engine is a free service to customers, but the complementary Adwords and Adsense programs are really the profit drivers that made Google what it is today. And the reason for that success is because Adwords has historically and continues to …
Google has become infamous for having these named updates which push out and often cause major changes in rankings, many times sending webmasters and search engine optimization (SEO) service providers into a frenzy. The latest update, titled Fred, is no different from the historic trend when it comes to these updates. Google, per usual, has …
Local search engine optimization (SEO) strategy is increasingly important for professional businesses if they wish to fully capture the power of their local markets. A strong SEO strategy for medical services, legal services, and restaurants has proven to be especially effective in driving up business. There are certain components which are equally important across these …
“Content is king” is a moniker that is repeated ad nauseam in the search engine optimization (SEO) community, particularly with the ultra-white hat crowd. It is, however, a deeply flawed statement. Content that is even the greatest out there is nothing if it exists in a vacuum. People and search engines have to not only …
